Omnichannel Strategies

Today’s omnichannel consumer shopping habits mean your brand must ensure strategy alignment and success across all sales channels. Get your deep dive on what works, what doesn’t and how it’s all changing. 

Multi-Channel Ecommerce

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

/ 6 min read

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing…

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Social Selling

How to Save 50% Per Social Media Video Campaign Impression [Video Template Included]

/ 6 min read

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around…

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Ecommerce Marketing

The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2018]

/ 33 min total read

Why Advertise on Facebook? Facebook ads are the most popular form of online advertising of our time. But beyond the…

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Ecommerce Marketing

How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

/ 7 min read

Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known…

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Ecommerce Research

The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

/ 5 min read

On April 18th, Amazon released its Annual Report for the past fiscal year (2017). The Amazon Annual Report, which is…

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Ecommerce Marketing

Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

/ 10 min read

Have you been watching? Google and Amazon are in a showdown. Just check out how their ad listings currently look:…

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