Omnichannel Strategies

Today’s omnichannel consumer shopping habits mean your brand must ensure strategy alignment and success across all sales channels. Get your deep dive on what works, what doesn’t and how it’s all changing. 

Ecommerce Marketing

How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

/ 7 min read

Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known…

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Ecommerce Research

The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

/ 5 min read

On April 18th, Amazon released its Annual Report for the past fiscal year (2017). The Amazon Annual Report, which is…

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Ecommerce Marketing

Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

/ 10 min read

Have you been watching? Google and Amazon are in a showdown. Just check out how their ad listings currently look:…

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Ecommerce Marketing

Shopping on Instagram Results Are In: Brands Report +1,416% Traffic, +20% Revenue

/ 18 min read

In March, BigCommerce merchants were among the first to gain access to Instagram’s new product tagging capabilities — built specifically…

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Omnichannel Strategies

The Definitive Guide to Selling on Amazon

/ 102 min total read

As a former journalist, the plethora of clickbait headlines across the web is nauseating. I’ve had to draw the line…

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Omnichannel Strategies

Amazon Growth Strategy: How to Run a Multi-Billion Dollar Business Like Jeff Bezos

/ 5 min read

Remember in 1999 when the first Blackberry was released? It was revolutionary: a mobile device that instantly made you connected…

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