Comments on: The Conversion Rate Formula to Measure a Product’s Effectiveness [AKA conversion rate] https://www.bigcommerce.com/blog/easy-way-to-measure-product-conversion-rate/ Ecommerce Blog delivering news, strategy and success stories to power 2x growth for scaling brands. Mon, 14 May 2018 09:36:00 +0000 hourly 1 https://wordpress.org/?v=4.9.6 By: Matt Horner https://www.bigcommerce.com/blog/easy-way-to-measure-product-conversion-rate/#comment-333815 Wed, 06 Apr 2016 16:00:00 +0000 http://www.bigcommerce.com/ecommerce-blog/?p=6903#comment-333815 Not the greatest post, basically describe the calculation of conversion. From bigcommerce I expected how you can create custom report in GA to show this.

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By: RohitGarewal https://www.bigcommerce.com/blog/easy-way-to-measure-product-conversion-rate/#comment-332207 Wed, 09 Apr 2014 14:00:00 +0000 http://www.bigcommerce.com/ecommerce-blog/?p=6903#comment-332207 Hi Victor, my only question is why you are referring to the landing page in your example? That, by definition, get’s you the conversion rate of products that people enter the site on.

If you want the overall conversion rate of a product shouldn’t you execute your steps against ‘All pages.’

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By: mary https://www.bigcommerce.com/blog/easy-way-to-measure-product-conversion-rate/#comment-198509 Wed, 06 Nov 2013 20:25:07 +0000 http://www.bigcommerce.com/ecommerce-blog/?p=6903#comment-198509 Hi Victor – great post! Can u help us? We want to promote 3 products on Cyber Monday can we have a promo code of CYBER for the day – we have not been able to do that on Big Commerce?

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By: Asher Elran https://www.bigcommerce.com/blog/easy-way-to-measure-product-conversion-rate/#comment-135331 Wed, 25 Sep 2013 20:29:45 +0000 http://www.bigcommerce.com/ecommerce-blog/?p=6903#comment-135331 Very clear and easy to understand explanation of the formula to measure a conversion rate. Thank you.

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By: Jeff P https://www.bigcommerce.com/blog/easy-way-to-measure-product-conversion-rate/#comment-126022 Fri, 06 Sep 2013 14:06:20 +0000 http://www.bigcommerce.com/ecommerce-blog/?p=6903#comment-126022 Great post Victor, this was really insightful and gave me some great stats to share with my team.

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