Comments on: 3 Essential Email Workflows Every Ecommerce Company Needs to Utilize Ecommerce Blog delivering news, strategy and success stories to power 2x growth for scaling brands. Thu, 15 Mar 2018 21:19:00 +0000 hourly 1 By: Manmay Mehta Fri, 15 May 2015 09:36:00 +0000 Interesting Post Susannah. Well written. emailing is still a powerful marketing weapon if you do it properly. Make sure it doesn’t spam.
Welcome email should make your customers actually feel like you’re welcoming them rather telling them to buy things you sell.
Getting them back after abandonment is a little bit tricky. eCommerce companies fail at it simply because the email they shoot to the customers shows their desperation and this is very irritating to the customers. If you do that, you may lose them forever.
Your idea of approaching them back is really good.
Overall, you can take out some real important points out of this blog.