Comments on: What Sending 100 Million Emails Taught Me About Email Marketing Engagement Tactics That Don’t Work https://www.bigcommerce.com/blog/email-marketing-engagement-tips/ Ecommerce Blog delivering news, strategy and success stories to power 2x growth for scaling brands. Mon, 14 May 2018 09:36:00 +0000 hourly 1 https://wordpress.org/?v=4.9.6 By: Zacharie Willems https://www.bigcommerce.com/blog/email-marketing-engagement-tips/#comment-335166 Tue, 02 May 2017 10:55:00 +0000 https://www.bigcommerce.com/blog/?p=20783#comment-335166 This is fantastic. Have been in an email scheduling dilemma recently whilst I try to find the optimal sending times – I wouldn’t have even considered post 8pm or the weekend before reading this. Thanks!

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By: JR https://www.bigcommerce.com/blog/email-marketing-engagement-tips/#comment-335165 Mon, 01 May 2017 22:21:00 +0000 https://www.bigcommerce.com/blog/?p=20783#comment-335165 Hey Chief Taco Officer,

I really liked the breath of fresh air that is your experience-based take on email marketing.

However I note one inconsistency in your argument. You are right on the money about how you should think about addressing a spouse; then your “biggest mistake” is the opposite sort of advice! If you’ve built up trust and interest with someone, you don’t need to say 5-10 times in an email to take a certain action. “Please pick up milk on the way home….please pick up milk on the way home…don’t forget the milk!….Milk, OK?”
Sure visitors are on the can, reading a post. But if you are delivering value and they want what you have, do you really think they’re not going to scroll a few centimeters to the bottom, which is the reliable place to find a CTA?

Hey maybe you tested this with real value-building emails, in which case hard data trumps all. But I suspect that if I had directions to the best damn taco hut in Austin, I would not have to shovel 8 CTAs at you in order for you to take action.

Thanks again for a great post.

Jonathan Rozek
http://www.jonathanrozek.com

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