Comments on: What Sending 100 Million Emails Taught Me About Email Marketing Engagement Tactics That Don’t Work Ecommerce Blog delivering news, strategy and success stories to power 2x growth for scaling brands. Mon, 14 May 2018 09:36:00 +0000 hourly 1 By: Zacharie Willems Tue, 02 May 2017 10:55:00 +0000 This is fantastic. Have been in an email scheduling dilemma recently whilst I try to find the optimal sending times – I wouldn’t have even considered post 8pm or the weekend before reading this. Thanks!

By: JR Mon, 01 May 2017 22:21:00 +0000 Hey Chief Taco Officer,

I really liked the breath of fresh air that is your experience-based take on email marketing.

However I note one inconsistency in your argument. You are right on the money about how you should think about addressing a spouse; then your “biggest mistake” is the opposite sort of advice! If you’ve built up trust and interest with someone, you don’t need to say 5-10 times in an email to take a certain action. “Please pick up milk on the way home….please pick up milk on the way home…don’t forget the milk!….Milk, OK?”
Sure visitors are on the can, reading a post. But if you are delivering value and they want what you have, do you really think they’re not going to scroll a few centimeters to the bottom, which is the reliable place to find a CTA?

Hey maybe you tested this with real value-building emails, in which case hard data trumps all. But I suspect that if I had directions to the best damn taco hut in Austin, I would not have to shovel 8 CTAs at you in order for you to take action.

Thanks again for a great post.

Jonathan Rozek