Comments on: How to Use Digital Wallets and Mobile Site Optimization Tactics to Stamp Out Cart Abandonment Ecommerce Blog delivering news, strategy and success stories to power 2x growth for scaling brands. Thu, 22 Mar 2018 17:51:00 +0000 hourly 1 By: Karl Tue, 01 Aug 2017 09:53:00 +0000 As part of a team working on the Actonlytics eCommerce tool, I do find that it is very important to be able to prevent cart abandonment, and solutions presented in this article are really good.

Very good read!

Keep it up.

By: Expressly Sat, 29 Jul 2017 13:31:00 +0000 Thanks for sharing, Graeme.

The checkout can be a real deal-killer if it is too long. After all, many shoppers are now using their mobiles meaning that checking out can often be awkward. eCommerce stores do need certain information though, making forms a necessity much of the time. Depending on what information is needed, these forms can be cumbersome.

One solution lies with a network of eCommerce stores that cross-sell each other’s products. Individuals within the network are encouraged to form alliances with each other and when a store in our network makes a sale, a product from another store is displayed. Because the stores are carefully selected, the ads are always relevant to the customer but not competing with the advertising store’s products.

When the ad is clicked on, the customer is taken straight through to the sale confirmation page without filling in any forms. This is because the relevant information is held with the store that was advertising the products and this information can be passed over automatically. With the customer’s permission of course. This approach takes the customer through the sale with the minimum of friction, which helps to keep conversions high.