Comments on: How to Conduct Online Market Research for Your Ecommerce Business Ecommerce Blog delivering news, strategy and success stories to power 2x growth for scaling brands. Mon, 14 May 2018 09:36:00 +0000 hourly 1 By: avinash kodoth Tue, 17 Nov 2015 08:08:00 +0000 Dear Katey,

Greetings !

I am to submit a presentation on the e commerce market of a country.
Help please ?



By: jack marco Sat, 06 Jun 2015 05:47:00 +0000 You need a honey in spoon for your big commerce!!!?

Strive for it with the better and innovative ideas!!!


By: Katey Ferenzi Fri, 05 Jun 2015 20:03:00 +0000 You’re very welcome. Good luck!

By: Steve Rogge Fri, 05 Jun 2015 19:54:00 +0000 Thanks for your time Katey!

By: Katey Ferenzi Fri, 05 Jun 2015 19:44:00 +0000 Steve,
Oh, thanks for details. I can help more. Ok, although they are not the same product take a look at baby gates and wooden dog fences. They are not permanent and are also portable. You can make sure to address why your option is better. Look at reviews, feedback, social, etc. All of this will help you understand where your product fits into this segment and allow for you to leverage weaknesses.

I think telling your story about how you came up with the idea and the issue it solved for could be great for things like your about us page. The most impactful thing to share with the market are specific use cases in which the population is looking for. Although things like baby gates and portable fencing (I’m not super saavy in this industry) don’t allow for actual privacy. This is just someplace to start, you’ll learn as you explore all of the options. I’m just thinking about what dominates the industry right now. Oh, also look into those accordion doors that are super flimsy.

Anyway, that’s where I would start. This might not be the best competition but it will start leading you to other products out there that are similar (not the same) so you have a better understanding how to market yourself.

Hope this helps and thank you so very much for reading!

By: Steve Rogge Fri, 05 Jun 2015 18:42:00 +0000 Thank you Katey. My product is an interior door entry deterrent designed to keep kids, their friends, or guests during a party from entering a bedroom. Also college kids that share apartments with several other roomates. The closest thing in existence to what I made, is a door knob with a cylinder key lock on it. What I made is mobile and can be moved from door to door easily without high cost, and can’t be gone around easily like a normal door knob, with or without a cylinder lock. It was invented out of personal necessity, due to a situation that developed in my home. The basis was adolescent drug use and theft to buy drugs. Should I make the main focus of my research “the problem of theft within the family unit, or perhaps inside theft generally”?

By: Katey Ferenzi Fri, 05 Jun 2015 18:31:00 +0000 Steve,
Try to look at products that are at least similar to yours to see how they are performing. If there is nothing at all that is even remotely similar to your product, take a look at products that might be purchases along with your product and see what the demographic looks like, how they speak about products, how they use the products. This will help you in understanding how to market to these folks and try to have them purchase your new-improved offering. Does that make sense?

By: Steve Rogge Fri, 05 Jun 2015 18:18:00 +0000 What is the best way to do market research on a new product that doesn’t exist in the market place at all?