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Analysis + Analytics

A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing

/ 13 min read

Let’s start with the good news. But it’s not all bubblegum and roses. Frankly, you’re having challenges. Your store’s ecommerce…

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Ecommerce SEO

The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking

/ 34 min read

This is the most complete guide to ecommerce SEO on the web – period. Whether you’re The SEO manager for…

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Ecommerce Technology

You Can’t Afford to Ignore The Benefits of SaaS: It’s Brand Bankruptcy or Digital Transformation

/ 5 min read

It’s decision time for traditional retailers. For you, Amazon’s commodity market is profitable but earns little brand equity. And micro-brands…

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Executive's Corner

Why Retail is Dying: The Self-Inflicted Wounds Theory (and What’s Next)

/ 4 min read

The commonly accepted view of why the traditional brick and mortar retail business is imploding is that Amazon is out-executing…

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The Best Ecommerce Platform for Growing Sales

BigCommerce customers close 34% more online sales than stores on other platforms, and save up to $100,000 on maintenance and application costs. You don’t have the time or money to stay put.

B2B Ecommerce

The B2B Ecommerce Trends Report: Millennial Buyers, Payment Options and a Maturing Market

/ 14 min read

A report from Forrester Research in 2017 estimated business-to-business (B2B) ecommerce transactions would reach $1.2 trillion by 2021. This accounts…

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General Ecommerce Tips

21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

/ 18 min read

IRCE is arguably the ecommerce industry’s biggest and most influential annual event. My first year attending, I rode the bus…

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