Comments on: 31 Ecommerce Product Video Tips to Increase Trust, Engagement and Conversion https://www.bigcommerce.com/blog/product-video-conversion/ Ecommerce Blog delivering news, strategy and success stories to power 2x growth for scaling brands. Mon, 14 May 2018 09:36:00 +0000 hourly 1 https://wordpress.org/?v=4.9.6 By: George Marie https://www.bigcommerce.com/blog/product-video-conversion/#comment-333380 Tue, 14 Jul 2015 18:54:00 +0000 http://www.bigcommerce.com/blog/?p=12498#comment-333380 Video definitely adds to the trustworthiness of the commerce experience. I work for a small predictive analytics company in Salt Lake City called diib. We’ve been doing some work in ecommerce, and we’ve found that video can really drive your conversion rate. Here are some other things that can make your ecommerce videos awesome:

(1) Offering social proof in the video (finding users of a product who can provide a testimonial).
(2) Demonstrate a product for customers or provide them with useful tips.
(3) Promote some of your industry partnerships–customers are always looking for expert-driven content.

Thanks for an awesome informative post, Brad!

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By: Kvasnička Jan https://www.bigcommerce.com/blog/product-video-conversion/#comment-333216 Sat, 23 May 2015 21:12:00 +0000 http://www.bigcommerce.com/blog/?p=12498#comment-333216 Really nice article. I’ve done a lot of user testing and research on these theme and almost all resulted in increased conversion. In the video a lot depends if they are directly from the shop or taken. I have already had the A/B test, where videos decreased conversion because they had been taken or were very poor quality, therefore it always depends on the video itself and also on the product.
Unfortunately, video shoots is not easy, it takes a lot of time and it is necessary to measure the return on investment in the videos.

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By: Anton Eliasson https://www.bigcommerce.com/blog/product-video-conversion/#comment-333207 Thu, 21 May 2015 10:06:00 +0000 http://www.bigcommerce.com/blog/?p=12498#comment-333207 Product videos are super powerful! We use Shakr.com to create real video ads for under $50.

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