Comments on: 5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Their Efficiency in 2018) Ecommerce Blog delivering news, strategy and success stories to power 2x growth for scaling brands. Tue, 13 Mar 2018 17:09:00 +0000 hourly 1 By: Naty Sheridan Sun, 06 Aug 2017 09:14:00 +0000 I’m a marketer/advertiser and I can tell you without doubt that
there are many mistakes that we make in this industry. Before the advent of
dynamic video retargeting, it was common to use a blanket approach to target
all customers. We just assumed that if a video look good – generic – it would
resonate. It doesn’t. We now know better. Dynamic video retargeting/remarketing
is the most effective medium. I use TREEPODIA to make my videos, and the costs
are so much less. You may have used Criteo before, but I recommend taking a
look at this company.

By: kontorstole Thu, 15 Jun 2017 11:34:00 +0000 Great article!

But I’m pretty sure you have the images under the “Mistake #2. Recency” section reversed? You write “You’ll notice that the first company has a longer conversion path than the second company.” – but it’s the second image that has the longest time lag – 12-30 days? Is that correct? :)