Comments on: Learn to Run: The Power of the RFM Model in Personalization Ecommerce Blog delivering news, strategy and success stories to power 2x growth for scaling brands. Mon, 14 May 2018 09:36:00 +0000 hourly 1 By: Lucía Vargas Thu, 02 Feb 2017 14:56:00 +0000 Hi, very interesting article. I only have one doubt left, how do we know that we have enough data to make an analysis that really represents our consumers?

By: Ilke Karabogali Thu, 05 Jan 2017 16:18:00 +0000 Great article Kunle..!

I’d also be happy to learn about your approach to real-time segmentation models which in itself uses in-memory databases to keep track of every single visitor behavior on an e-commerce site. These models (in-fact engines) analyse the visitor behaviour from a broad perspective and include recency, frequency, monetary value, pages visited (clickstream behaviour, add to cart and purchase actions), reaction to discounts etc. And all happen in real time, thanks to predictive algorithms :)

I’ve been working on these kind of models for a few years now and I’d love to get your opinion. I’ve tried to elaborate on this point here:

Please let me know what you think



By: Novella Conti Tue, 19 Jul 2016 13:47:00 +0000 Hey,
I also work in eCommerce so always i appreciate eCommerce and try to learnt more about eCommerce and thanks for informative sharing .

By: Antoinette R. Luna Thu, 14 Jul 2016 15:20:00 +0000 Hello Kunle,
Glad to see your post about eCommerce Personalization Strategy it’s a great post for me reason i was finding such Strategy and technique .

By: Kunle Campbell Fri, 17 Jun 2016 13:38:00 +0000 Hello – I will focus more on churn and retention rates as customers sign up for contracts – it is somewhat a subscription model.

By: isaac Sat, 11 Jun 2016 20:54:00 +0000 Hello Kunle, pls how will u define RFM for a Utility company ( gas and electric), bearing in mind that this a contractual relationship.