Comments on: How to Increase Your Average Order Value With Free Shipping https://www.bigcommerce.com/blog/video-how-to-increase-your-average-order-value-with-free-shipping/ Ecommerce Blog delivering news, strategy and success stories to power 2x growth for scaling brands. Mon, 14 May 2018 09:36:00 +0000 hourly 1 https://wordpress.org/?v=4.9.6 By: How to convert better on your website with powerful words | WEB CONVERSION UP https://www.bigcommerce.com/blog/video-how-to-increase-your-average-order-value-with-free-shipping/#comment-333014 Mon, 02 Mar 2015 23:17:38 +0000 http://www.bigcommerce.com/roi/?p=151#comment-333014 […] if utilizing FREE SHIPPING will kill your profits try this method  […]

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By: Shopping Cart Split Testing for Magnanimous Conversions https://www.bigcommerce.com/blog/video-how-to-increase-your-average-order-value-with-free-shipping/#comment-332850 Sun, 30 Nov 2014 17:08:07 +0000 http://www.bigcommerce.com/roi/?p=151#comment-332850 […] Test Solution: Offer free or discounted shipping. A/B tests have shown that there is a huge difference between the revenue gained from cheap shipping and that gained from […]

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By: Sid https://www.bigcommerce.com/blog/video-how-to-increase-your-average-order-value-with-free-shipping/#comment-332749 Mon, 20 Oct 2014 06:32:00 +0000 http://www.bigcommerce.com/roi/?p=151#comment-332749 It would be awesome if the paid for shipping option disappeared when the free shipping threshold was reached.
As it is, stores on bigcommerce that offer ‘free shipping over $amount’ look very silly when that threshold is reached! The standard shipping option is displayed, as well as the ‘free’ one! Who on earth would pick the standard non free option? This really ought to be fixed.

For what it’s worth, shopify does it right.

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By: free instagram followers instatrain https://www.bigcommerce.com/blog/video-how-to-increase-your-average-order-value-with-free-shipping/#comment-332542 Fri, 15 Aug 2014 21:32:26 +0000 http://www.bigcommerce.com/roi/?p=151#comment-332542 free instagram followers march 2013 no surveys

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By: How to Create an Online Store, Part 2: Solid infrastructure https://www.bigcommerce.com/blog/video-how-to-increase-your-average-order-value-with-free-shipping/#comment-332049 Fri, 24 Jan 2014 17:32:18 +0000 http://www.bigcommerce.com/roi/?p=151#comment-332049 […] Study, high shipping costs are the number one reason for cart abandonment. You can actually increase your average order value with free shipping or by offering free shipping at a minimum order amount. Getting something for free has a huge […]

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By: Charles https://www.bigcommerce.com/blog/video-how-to-increase-your-average-order-value-with-free-shipping/#comment-331406 Mon, 20 Jan 2014 18:36:56 +0000 http://www.bigcommerce.com/roi/?p=151#comment-331406 I did this a while back in one of my ecommerce stores and had a substantial conversion increase… There was one large glaring issue I found with this strategy was that for this site we have thousands of products ranging from < 1lb to < 250 lbs. Clearly this was killing our margins….

To solve this we did the following…. First take each SKU's weight, the location of it's origin and figure out the furthest destination code that this item could be shipped to. For us this part was easy, we only ship to the continental US and most of our warehouse locations are a zone 2 so the max we ship to is a zone 8. Just get a single zone 8 zipcode and since all zipcodes in a zone have the same shipping cost that's all the data we needed. From here we went through each item, calculated the HIGHEST shipping cost of this item, then could add this cost to each time that we wanted to offer free shipping on.

Using this method, we know that in the very WORST case we'll breakeven on a free shipping item that has to be shipped to a zone 8 (in our case). For every other destination in the US we're in the black. This has allowed us to offer free shipping, know our margins ahead of time and be extremely competitive on price.

I'd like to start by saying that this is totally not a sales pitch but…. because a free friends first asked us for it we started to offer this as a product to others (currently Magento only) for a small fee. We allow users to upload their products and all at once calculate a breakeven worst case shipping price for every product in their database. Honestly you can totally do it by hand in Excel if you would rather. We offer this as a service because once you get to 100+ products using the UPS website to calculate the shipping price of every product a gets a tad repetitious.

If you want to check it out we would love to hear your feedback – http://sparkshipping.com

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By: Finding a value proposition when what you sell isn't unique https://www.bigcommerce.com/blog/video-how-to-increase-your-average-order-value-with-free-shipping/#comment-328922 Fri, 10 Jan 2014 17:43:36 +0000 http://www.bigcommerce.com/roi/?p=151#comment-328922 […] Big Commerce says this about including free shipping as part of your offer : […]

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By: alex burlton https://www.bigcommerce.com/blog/video-how-to-increase-your-average-order-value-with-free-shipping/#comment-36 Sun, 11 Oct 2009 17:42:54 +0000 http://www.bigcommerce.com/roi/?p=151#comment-36 Very good video. I wish they had this when I first started in e commerce.
Thanks.
Ax

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By: Name https://www.bigcommerce.com/blog/video-how-to-increase-your-average-order-value-with-free-shipping/#comment-35 Tue, 06 Oct 2009 22:28:09 +0000 http://www.bigcommerce.com/roi/?p=151#comment-35 Thanks for the video. Where did your average shipping cost come into the calculation that works out FST?

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