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Your Story – Evoke Apparel Company

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Our new “Your Story” blog posts are written by clients. In their own words, they talk about their e-commerce experience with BigCommerce. If you’d like to be featured here then fill in this short form.

Company: Evoke Apparel Company
BigCommerce Store: EvokeApparelCompany.com
Launch Date: June 2011
Founders: Shawn and Jannette Bendinelli
Vertical: Apparel

“…with every purchase of an Evoke Apparel product, we provide an opportunity for the customer to give an additional $1; Evoke will then match their gift with another $1 and donate $2 directly to the charity of the customers choice…”

Shawn Bendinelli of Evoke Apparel Company

In Shawn’s own words…

Evoke Apparel was founded in the summer of 2011 with a social mission to evoke change in the world through fun, inspiring and fashionable apparel; including t-shirts, hoodies, hats, beanies and kids apparel.

The idea for Evoke Apparel came to the founders (Shawn and Jannette Bendinelli) as they conceived The Happy Human. The Happy Human is a company where a social movement which encourages people to “BE” who they are, “DO” what they love and “GIVE” from their heart is at the core of its mission. It believes “Being, Doing and Giving” are what make us human and ignite our passion for life.

Evoke Apparel believes every person can make the world a better place, whether as an individual or as part of a business by Being, Doing and Giving. We also believe businesses can both make a profit and evoke change. Therefore, with every purchase of an Evoke Apparel product, we provide an opportunity for the customer to give an additional $1; Evoke will then match their gift with another $1 and donate $2 directly to the charity of the customers choice.

As artists ourselves, we also have a passion for supporting the arts. It was important for us to provide a showcase where artists could be profiled, their work displayed and enjoyed by the masses and where artists could be provided with residual income. Therefore, with every purchase of an Evoke Apparel product, we provide $1 to the artist who designed the artwork for the product.

E-commerce is at the heart of our business model and as such, we needed a scalable, flexible and reliable platform on which to build our brand. After much research, we landed on BigCommerce and have been extremely happy with our decision. The BigCommerce platform allows us to customize the site to look and function as we need it to based on our business needs. The many integrations are also a very convenient way to tap into social and third party applications that we use to grow our business.

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