Conversion Optimization & Growth Manager

Austin Four Points Office

BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

The Marketing Manager, Conversion Rate Optimization is a technically savvy, data-driven marketer with deep experience in growth methodologies, growth testing frameworks and the marketing technology stack.  Passionate and relentlessly focused on on-going conversion rate optimization for scalable revenue growth with a track record of consistently exceeding goals.  This role will be responsible for full buyer journey conversion optimization (visitor-to-trial and trial to-paid-store), including identifying areas of opportunity, developing and executing conversion strategies, A/B testing, and implementing improvements to meet and exceed business revenue goals.  

 

What You’ll Do

  • Drive development and evolution of CRO testing framework and strategy    
  • Lead day-to-day operations of conversion rate optimization, specifically visitor to trial and trial to paid conversions
  • Be the resident expert on all CRO efforts across the entire website, digital properties, trial and check out experience
  • Responsible website and landing page conversion rate optimization including CTA testing and optimization (call, chat, trial, forms, demos, etc.)
  • Strategize cross-functionally with marketing, sales, design, and product to identify and prioritize conversion opportunities and work cross-functionally to lead execution of optimization efforts
  • Leverage proven CRO frameworks and usable templates to better educate / enable marketers to increase program performance based on CRO best practices
  • Create testing environments and establish metrics to properly measure results across different marketing channels, different buyer segments, and different parts of the customer journey.
  • Identify and help prioritize high impact areas for CRO testing through funnel analysis, click-map, heatmaps, etc..
  • Lead ideation and execution of a high volume of tests on a monthly and quarterly basis.
  • Implement processes for A/B testing with rapid execution to deliver actionable data-driven results.
  • Deliver results without biases across teams and business units for continuous feedback loop and utilize prior results to drive future initiatives. Update benchmarks and results and share to proper stakeholders.
  • Proactively inform marketing team on what's being tested, why, and expected results.
  • Own optimization changes to website whether that be on our CMS (eg. Craft) or testing tools (eg. Optimizely).
  • Work closely with marketing leadership and operations team to prioritize implementation and prioritization of CRO tech stack

 

Who You Are

  • Undergraduate degree in Marketing, Math, Accounting, Finance, CS, or similar field.
  • 3+ years of highly successful online marketing experience in software, including B2B SaaS.
  • Technically Experienced
  • A/B testing (eg. Optimizely, Google Optimize)
    • Analytics (eg. Google Analytics, Segment, MixPanel)
    • Data APIs (eg. Clearbit, Datanyze)
    • User testing (eg. UserTesting.com, Hotjar, surveys)
    • CMS (eg. WordPress, Craft)
    • CRM (eg. Salesforce, Marketo)
    • Advanced Excel and data analysis skills; SQL a plus
    • Hands on experience with Adwords, Facebook Ads
    • HTML, CSS, JS knowledge preferred
  • Analytical and Data Driven- Adept at using web analytic tools to derive insights into customer journey and friction points
  • Strategist - You understand how different marketing channels and tests affect people in different buyer segments and different parts of the customer journey from acquisition to revenue.
  • Customer Focused - You want to deliver the best experience possible for future and current customers, as helping our customers’ businesses grow is the #1 goal at BigCommerce.
  • Problem Solver -You can see hidden problems and probe a variety of sources for answers, are excellent at analysis, able to look beyond the obvious, and can identify and creatively solve complex problems, including matters related to systems and processes.
  • Psychology - Interest in human psychology and how different psychological triggers work together.
  • Systems Thinker - You are dedicated to providing high-quality services, committed to continuous improvement through empowerment and management by data, willing and able to re-engineer processes from scratch, open to suggestions and experimentation, and efficient and effective work processes.
  • Process and Project Manager - You can readily design practices, processes, and prioritizations, know what to measure, and how to measure it.
  • Communicator - Excellent written/verbal communication and customer relationship skills are critical both working with people internally and externally.
  • Collaborative - You have demonstrated success working cross-functionally in larger organizations, and have the ability to forge strong bonds and work collaboratively with key external and internal partners.
  • Composed - You know how to execute consistently in a fast-paced, high pressure, dynamic environment and carry out self-directed responsibilities.
  • Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
  • Technical Learner - You pick up on technical things quickly, enjoy learning new skills and knowledge, and are adept at staying ahead of the curve on relevant industry, company, product, or technical knowledge.
  • Ethical - You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it.

 

 

 

Competencies

  1. Data Driven
  2. Highly Analytical
  3. Technically Savvy
  4. Executing Plans
  5. Attention to Detail
  6. Crossing the Finish Line
  7. Collaborative with Cross-Functional Teams
  8. Priority & Goal Setting
  9. Process Oriented
  10. Proactively Communicative
  11. Creative
  12. Desire to Learn & Test
  13. Hungry & Self-Directed
  14. Will to Win
  15. History of Winning

 

 

Diversity & Inclusion at BigCommerce
We have the opportunity to build not only a great business, but a great company, with soul. Our beliefs and commitment to diversity and inclusion are a central part of achieving that.

Our dedication to diversity and inclusion is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.

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