Lead Analyst, Enterprise Acquisition

Austin Four Points Office

BigCommerce, named "Best Place to Work" in Austin is looking for Lead Analyst, Enterprise Acquisition in our Austin office to help drive our expansion into the Midmarket/Enterprise market segment.

What You’ll Do

  • Provide analytical leadership for the BigCommerce sales, marketing and partner teams driving our growth with Enterprise & Midmarket merchants
  • Develop, deliver and communicate data insights and strategic recommendations to the executive leadership team in a clear and concise manner
  • Author and maintain reporting to keep a pulse on the performance of our acquisition funnel
  • Identify gaps and build a roadmap for acquisition funnel reporting, balancing stakeholder needs and business impacts
  • Analyze sales and marketing effectiveness, identify strategic and tactical opportunities, and make recommendations to further profitability and growth
  • Become an evangelist for data-driven decision making and quantify impacts of business decisions on the customer prospect journey
  • Facilitate a “test and learn” approach to measuring and optimizing innovative tactics including account-based marketing, integrated campaigns, and partner-led acquisition.
  • Refine and optimize multi-touch attribution models to quantify the impact of a diverse range of acquisition activities across both online and offline channels
  • Socialize and build consensus on best practice for measurement and analysis of sales and marketing
  • Prioritize your time and effort to maximize impact on meeting key team objectives

Who You Are

  • 4+ years of experience working with sales and marketing data to analyze acquisition effectiveness
  • Multiple years of experience using SQL to analyze large datasets and answer business questions
  • Experience measuring subscription/SaaS business models and related metrics
  • Deep knowledge of go-to-market tactics in a B2B context, experience with account-based marketing
  • Technically proficient in CRM systems (Salesforce a plus), marketing automation software and data visualization tools
  • An engaged, people person with experience in cross-functional roles and indirect influencing
  • Proactive and results-oriented, comfortable independently solving problems despite ambiguity
  • A thoughtful leader who earns trust and builds strong working relationships across departments
  • A bachelor’s degree in Statistics, Math, Business Administration, Finance, Economics, or applicable experience
  • Excellent verbal/written communication and interpersonal relationship skills
  • Ambitious, self-motivated, goal-oriented and analytical
  • Excellent time-management skills
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