Lead Analyst, Marketing

Austin Four Points Office

BigCommerce, named "Best Place to Work" in Austin in 2017 is looking for a Lead Analyst, Marketing in our Austin office to own marketing analytics projects, and help drive quantifiable improvements in demand generation across digital, partner and account-based marketing.

What you'll do

  • Provide analytical leadership for the BigCommerce marketing team, including partnering closely with other business units (e.g. Sales, Finance and Product)
  • Develop, deliver and communicate data insights and strategic recommendations to the executive leadership team in a clear and concise manner
  • Analyze marketing effectiveness, identify strategic and tactical opportunities, and make recommendations to further profitability and growth
  • Become an evangelist for data-driven decision making and quantify impacts of business decisions on the customer prospect journey
  • Consult with digital marketing and conversion specialists, third party agencies and website product managers to inform tracking and optimization projects impacting BigCommerce.com and other digital properties
  • Become a subject matter expert on BigCommerce’s account-based marketing programs and refine methodologies for measuring their effectiveness and ROI in a multi-touch model
  • Analyze co-marketing initiatives with strategic partners and identify opportunities for improvement and expansion
  • Author and maintain reporting to keep a pulse on the performance of diverse marketing channels throughout the customer prospect lifecycle/funnel
  • Identify gaps and build a roadmap for marketing reporting, balancing stakeholder needs and business impacts
  • Prioritize your time and effort to maximize impact on meeting key team objectives

Who you are

  • 3+ years of experience working with marketing data and utilizing quantitative techniques to conduct campaign analysis, program optimization, customer segmentation
  • A bachelor’s degree in Statistics, Math, Business Administration, Finance, Economics, or applicable experience
  • Google Analytics expert, with strong knowledge of digital marketing analytics, website tracking and related technologies (experience with Segment, Optimizely or Marketo a plus)
  • Multiple years of experience using SQL to analyze large datasets and answer business questions
  • Comfortable with statistical analysis, A/B testing and experimental design
  • Experience measuring subscription/SaaS business models and related metrics
  • An engaged, people person with experience in cross-functional roles
  • Proactive and results-oriented, comfortable independently solving problems despite ambiguity
  • Excellent verbal/written communication and interpersonal relationship skills
  • Ambitious, self-motivated, goal-oriented and analytical
  • Excellent time-management skills

Inside BigCommerce

BigCommerce is a robust, flexible commerce platform that provides established and emerging brands with everything they need to launch, promote, manage and scale a successful online store.BigCommerce merchants earn more than retailers on competitive commerce solutions thanks to advanced features, better site performance and streamlined business processes. Founded in 2009, the company has received more than $100 million in funding from SoftBank Capital, American Express, Telstra Ventures, General Catalyst, Revolution Growth and FLOODGATE. BigCommerce supports thousands of retailers around the world from its offices in San Francisco, Austin and Sydney.

We’re a team of smart, passionate and talented people on a mission to democratize commerce. If you’re looking to work with industry leaders and love what you do, we want to hear from you!

Perks & Benefits

  • An amazing company culture that doesn’t just talk values, but lives them
  • Open vacation policy for salaried team members and generous accrual vacation policy for hourly team members, + paid sick time
  • Competitive compensation packages and meaningful stock grants for every employee
  • Comprehensive health insurance coverage that starts on day one
  • Fully stocked kitchens and craft beers (don’t worry, we also subsidize gym memberships)
  • Three especially cool offices in Austin, San Francisco and Sydney
  • A free online store to help you live out your entrepreneurial dreams
  • Employee-driven teambuilding activities like paintball, rock climbing, social sports leagues, hackathons, movie nights, river floats, etc.
  • Time off for volunteering and employee-driven charity events
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