Shabby-Apple-Laptop

Shabby Apple gets
stability to grow from
BigCommerce Enterprise

Retro apparel company increases revenue, recovers lost sales and improves their brand

12% 44% 81% 10%
improvement in conversion rate quicker deployment quicker page load speed decrease in abandoned carts
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Business goal

Ditch the glitch

Women’s retro apparel brand Shabby Apple stands for empowerment, beauty and confidence — but a buggy website caused by its ecommerce platform presented a conflicting message.

Nearly a year of constant system glitches, countless hours of site maintenance and regular checkout interruptions on Magento drove them to find a new solution to power their online store. With conversion rates and customer satisfaction suffering, a platform change couldn’t come soon enough.

“We had issues with Magento being glitchy and unstable. We frequently had days where the conversion rate dipped by as much as 80%. Overall, it was a very negative experience,” said co-owner Carl LeSueur.

Sales were also significantly impacted by missing features, a subpar checkout and a confusing user experience. Additionally, a lack of support meant the team was spending too much time and money managing critical integrations between the site’s management and hosting services, preventing them from growing the business.


We were always in crisis mode with Magento. Now we're able to focus on our business.Carl LeSueur, Co-owner, Shabby Apple

BigCommerce benefit

Customization without complication

BigCommerce Partner IntuitSolutions helped Shabby Apple migrate to BigCommerce Enterprise. They choose the reliable, hosted platform because it could help simplify retail operations, and it supported custom integrations. IntuitSolutions was able to meet Shabby Apple’s needs faster and more completely on BigCommerce than on any other platform they had previously used or evaluated.

BigCommerce Enterprise included a variety of out-of-the-box applications that immediately boosted business, including an abandoned cart saver. Shabby Apple worked with IntuitSolutions to drastically improve conversion rates by implementing a product reviews system and a customized, one-page checkout with an in-depth order overview. Plus, as a BigCommerce Enterprise client, Shabby Apple now has support available 24/7.

The BigCommerce Enterprise platform provides the features and
functionality our clients desire for their growing businesses. Combined
with its fast time-to-market, it's a no-brainer.Brian Antczak, Co-founder, IntuitSolutions

Shabby-Apple-flowers


Big Results

Increased stability, more sales

12% 44% 81% 10%
improvement in conversion rate quicker deployment quicker page load speed decrease in abandoned carts


BigCommerce Enterprise’s built-in features and flexible platform let Shabby Apple launch a new store in 44% less time than it took on Magento. The optimized checkout process and site stability have helped increase conversion by 12%, and abandoned cart rates have been reduced by more than 10%. The team was also able to increase their email list subscription by 10% in three months using BigCommerce’s integration with Justuno.


But for LeSueur, it’s about the bigger picture. “With BigCommerce, we’re able to focus on our business and deliver the best possible shopping experience for our customers.”

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