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Tinitell Uses BigCommerce to Drive Online Sales in 2 Major Markets

How one tech company went from Kickstarter to international growth in just 2 short years


125.93% +109.08% +40%
revenue growth in EU revenue growth in US MoM growth across the board
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From Kickstarter to thriving international business

Tinitell experienced a rapid journey from product validation to successful online business. Mats Horn initially crowdfunded his idea for a kids mobile phone through Kickstarter in 2014, and by 2015, he’d earned additional funding from investors, as an early start-up. In January of 2016, the first units were rolling off the production line and early Kickstarter backers started receiving the product.

When the brand was ready to launch an online store later that year, the Tinitell team needed an ecommerce platform that would allow them to serve customers both in the US and Europe but they didn’t have time to build it out themselves.

After making a shortlist of 3-4 possible platforms, they decided on BigCommerce because it was flexible, scalable, and allowed the company to localize content for these two different global markets.

Today, Tinitell is achieving 100%+ revenue growth QoQ both in its US and European stores.


With BigCommerce, we were able to effectively project future expenses because of the flat fee model, unlike some of the other ecommerce platforms we looked at that used a commission-based payment model. Mihaela Novac, CMO at Tinitell

BigCommerce as a scalable platform with predictable expenses

As told to BigCommerce by Mihaela Novac, CMO at Tinitell.

As a startup, it was important for us to find an ecommerce platform that would allow us to forecast financially when we were getting things off the ground.

With BigCommerce, we were able to effectively project future expenses because of the flat fee model, unlike some of the other ecommerce platforms we looked at that used a commission-based payment model. This ticked an important box for us and made BigCommerce the clear choice.


Integrations for global logistics management

We were a small business in the beginning, but we knew we needed an ecommerce solution that would be able to grow and scale quickly alongside us. Features were a big part of our decision-making process.

One feature we knew we specifically needed was one to localize content for US and European customers. With warehouses both in the US and Sweden, we needed a site that allowed for seamless integrations with our two different warehouses on the back end. BigCommerce did that.

At the Sweden warehouse, we used the BigCommerce API to integrate with Ingrammicro for logistics, and for our New York warehouse, we use one of BigCommerce’s ready-made integrations. It’s made our logistics much easier to manage overall.


BigCommerce’s discount codes are working really well for us. We use them if we have a campaign we can’t directly track, like when we work with influencers on Instagram. Mihaela Novac, CMO at Tinitell
We were a small business in the beginning, but we knew we needed an ecommerce solution that would be able to grow and scale quickly alongside us. Features were a big part of our decision-making process. Mihaela Novac, CMO at Tinitell
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Tinitell Uses BigCommerce to Drive Online Sales in 2 Major Markets




125.93% +109.08% +40%
revenue growth in EU revenue growth in US MoM growth across the board


As told to BigCommerce by Mihaela Novac, CMO at Tinitell.

Discount codes for smarter promotion tracking

BigCommerce’s discount codes are working really well for us. We use them if we have a campaign we can’t directly track, like when we work with influencers on Instagram.

By giving unique discount codes for each different partnership, it enables us to monitor the impact of the campaign so we can understand exactly how much we benefitted from the original investment. Whether it’s a product review or a sponsored post, our discount codes make tracking the ROI in this situation much simpler.

This was a feature Shopify didn’t have out-of-the-box, and one of the reasons they were eliminated in our platform choice.


Research pinpoints the best solution

When you’re a startup looking for an ecommerce solution, you have to put in the time researching the best option for your specific needs. Each startup has vastly different needs. For us, BigCommerce was the solution — and we did the due diligence to make sure of that.


One feature we knew we specifically needed was one to localize content for US and European customers. With warehouses both in the US and Sweden, we needed a site that allowed for seamless integrations with our two different warehouses on the back end. BigCommerce did that. Mihaela Novac, CMO at Tinitell

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