A Distributor’s Guide to Ecommerce Success and Competing with Amazon Business

The rise of millenials to buyer positions is significantly impacting the distribution industry. With nearly 90% of buyers now researching online,  distributors without a competitive ecommerce strategy will face declining market share.

In this guide, we’ll provide a framework for distributors to successfully leverage ecommerce.

Learn about:

  • The 4 new buyer expectations every distributor must address
  • Ecommerce features that win more B2B buyers, with examples from top sites
  • How to assess the threats and opportunities from Amazon business and build your strategy

Register to view the guide



Everything we do on BigCommerce makes us look like we are a much bigger company, and that makes our jobs a whole lot easier.Doug Root, CEO at Atlanta Light Bulbs


We power some of the world’s most
successful brands