Transform your store. Transform your business

With our revolutionary new ecommerce theme framework.

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  • Customize your store to enhance your brand and engage shoppers
  • Launch sites in half the time of other solutions with developer-friendly features
  • Grow sales with built-in SEO, single-page responsive checkout and faceted search


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Enhance your brand and grow your sales with BigCommerce

Online stores built on the BigCommerce theme framework offer superior shopping experiences and drive more revenue.

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Fully customizable

You’ll have full access to customize your store so that your brand and your products shine. You can even personalize your site to better engage and convert shoppers using conditional logic built on the Handlebars language. 

Developer friendly

We’ve built in the tools developers need to quickly create next-level online stores. Our framework allows for development in HTML, CSS and JavaScript instead of proprietary languages. And we’re the first SaaS platform to offer a local development environment that uses your live product catalog, plus the ability to simultaneously preview across devices.

Designed to sell

BigCommerce stores include industry-best SEO to drive more free traffic, including optimized URL structure and built-in metadata. You’ll also get native tools to grow sales, like responsive single-page checkout that can increase conversion by 12%, and faceted search that can increase conversion by 10%. 

Our new theme has gotten nothing but positive feedback from our customers. Sales have grown over 75% in the last six months, just because of this change.— Alex Young, Kap7.com

Major brands selling on BigCommerce

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Customize your theme to make it your own

You can use Style Editor, our built-in WYSIWYG editor, to customize select BigCommerce themes with no coding needed. Not afraid to get your hands a little dirty? We offer access to HTML and CSS so you can pop the hood and fully adapt your design.
Fully responsive themes for mobile commerce

We make mobile selling simple with dozens of responsive themes that automatically scale to fit a shopper's screen size. If you're using a non-responsive theme, our default mobile template still lets you cash in on mobile sales.
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Get found with built-in SEO

We make mobile selling simple with dozens of responsive themes that automatically scale to fit a shopper's screen size. If you're using a non-responsive theme, our default mobile template still lets you cash in on mobile sales.

Transform your business with a fully customized, responsive online store today.


Request a demo