The Guide to Cross-Border Commerce: Operational Considerations & Logistical Challenges

With more and more users accessing the internet to purchase goods across the globe, growing brands look towards an international strategy to access these customers and build their business.

Dominating your home market is a successful first step in any brand growth plan. You must look at your product fulfillment methods, go-to-market strategy, customer acquisition plans, and growth trajectory. These same practices apply to every area you expand into — and this guide will walk you through the steps you need to take.

From SMBs to multi-million dollar enterprises, this guide will walk you through the:

  • Trials and tribulations of those who have failed before you (and what you can learn from their mistakes)
  • Tools you need to automate, expand and grow internationally –– no matter your current size
  • Strategies to know which markets you can win –– and which your business should avoid –– right now
  • Deep-dives into certain countries (think Italy, France, China…) and what you should be on the lookout for in those regions


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“Since our first of operation, we have grown 166% YoY and undoubtedly part of that growth can be attributed to the switch to BigCommerce...We use PayPal Braintree as our payments solution, which enables us to accept Mastercard and Visa, too. ” — David Berlach, CEO of Bohemian Traders



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