Glossary

The Ecommerce Answers glossary offers access to an excellent resource that clearly defines the most common and useful terms in the world of ecommerce. Gain a better understanding of both fundamental and complicated concepts as they relate to building a successful online store.
Minimum-viable-productMinimum-viable-product

What is minimum viable product?

Popularized by the lean startup movement, minimum viable product helps a team gather the greatest amount of insight about consumers while using the least amount of resources. Read More

Schema-markupSchema-markup

What is schema markup?

Schema markup is code, or microdata, that you put on your website to help search engines provide more relevant and useful results to users. Read More

customer-attritioncustomer-attrition

What is customer attrition?

Customer attrition - also known as customer churn, turnover, or defection - is when clients or customers end their relationship with a company. Read More

ecommerce-platformecommerce-platform

What is an ecommerce platform?

Similar to a brick-and-mortar retail location, ecommerce websites are virtual storefronts where consumers can go to buy a product or service of their choosing. Read More

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