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Data Analysis Techniques That Help You Uncover Opportunities to Improve Your Brand’s Performance

with Matthew Heng

Associate Product Marketing Manager at BigCommerce

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Knowing what metrics are important to helping you grow and scale your brand can feel overwhelming with the amount of data you are able to capture through digital marketing and analysis tools. BigCommerce’s Matthew Heng highlights KPIs brands should focus on, tools they can use, and goes over advanced data analysis techniques that will help brands make better data-driven decisions.

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