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Hypothesis Creation, Test Design, and Results Analysis: How to Properly Conduct Conversion Optimization Tests for Ecommerce

with Brad Rozran

Senior Growth Strategy Manager at BigCommerce


Implementing a conversion rate optimization (CRO) plan can be tough for small and medium teams. That’s why BigCommerce’s Sr. Growth Strategy Manager Brad Rozran shares the tools, techniques, and process he’s developed from conducting over 2,000+ experiments to help brands start and improve their CRO strategy.

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