General press inquiries
pr@bigcommerce.com

August 13, 2015 04:00 am EDT

Bigcommerce Launches Automated Product Ads for Facebook and Twitter

New advertising solution provides merchants with robust suite of tools to attract new customers and grow sales

AUSTIN, Texas — August 11, 2015 — Today, Bigcommerce, the ecommerce platform of choice for fast-growing brands, announced a new advertising platform designed to help retailers increase sales, awareness and brand loyalty through major social networks. Built to support the needs of both high-volume retailers as well as new online businesses, the Bigcommerce advertising platform enables brands to easily create, launch and automatically optimize product ads on Facebook and Twitter in a matter of minutes.

With global ecommerce spending expected to eclipse $2.5 trillion in 2015, social networks have become critical sales channels and sources of referral traffic for established and emerging brands, specifically small businesses.1 According to a 2015 study by the National Retail Federation, 58 percent of small businesses are increasing their year-over-year spend on social media marketing with 25 percent of retailers citing Facebook as a top customer acquisition channel.2 Similarly, 60 percent of consumers attest to making a purchase decision from a small business because of Twitter.3

Built in partnership with Boostable, the Bigcommerce advertising platform offers native support for products ads on Facebook and Twitter, offering a wide range of benefits, including:

  • Powerful tools to attract and retain new customers. Generate traffic and demand for top-performing products, maximize promotions and increase awareness of underperforming inventory through sophisticated targeting techniques designed to find new customers, not just those that have previously visited your store.
  • Automatically optimized campaigns that drive revenue. Maximize marketing investments and increase revenues through automated audience targeting, bidding and optimization.
  • Cost and resource savings through dynamic ad creation and integrated management. Automatically import product images and details, configure tailored ad units for Facebook and Twitter and manage multiple marketing campaigns from a single, unified dashboard — all in a few clicks.
  • Robust reporting to improve ROI from marketing investments. Integrated reports allow merchants to monitor and extend top-performing campaigns and identify hidden opportunities to extract new value from underperforming products.

“The global reach of social platforms like Facebook and Twitter present a massive opportunity for our merchants to promote their products and attract new customers,” said Tim Schulz, chief product officer for Bigcommerce. “This unique, integrated advertising solution is an example of how we continue to invest in building the industry’s best platform for merchant success with a comprehensive set of tools designed to help our clients grow and scale their business.”

Beginning today, products ads are seamlessly integrated into the client experience for new Bigcommerce merchants and available to all U.S.-based clients through the Bigcommerce Marketplace. Advertising purchased through the platform is subject to a 20 percent service fee. For more information, visit: www.bigcommerce.com/product-ads.

Partner Commentary

“We're excited for the launch of Bigcommerce's ad platform,” said Russ Laraway, head of SMB at Twitter. “It will without a doubt enable advertisers of all sizes and verticals to more efficiently manage and optimize their campaigns on Twitter.”


1 Global retail market and ecommerce sales forecast. Retrieved from: http://www.emarketer.com/Article/Retail-Sales-Worldwide-Will-Top-22-Trillion-This-Year/1011765

2 National Retail Federation. (2015, July 21). State of Retailing Online 2015. Retrieved from:https://nrf.com/resources/retail-library/the-state-of-retailing-online-2015-marketing-and-merchandising.

3 Twitter. (2014). Small Business Customer Insights. Retrieved from: https://biz.twitter.com/white-paper.