Grow sales with
promotions and coupons

Built-in online promotion tools help you win new customers and reward repeat buyers.

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Set a sale price to incentivize

Nothing inspires people to buy like a sale. You can set a sale price for any product in your store with just a few clicks. We'll display the retail price crossed out on your storefront, with the sale price highlighted.

Create coupon codes to drive sales

BigCommerce lets you easily create trackable coupon codes that are perfect for sharing via email or social media. You can add a minimum purchase requirement, limit the number of uses and set an expiration date. You'll also have the option to restrict coupons to certain products, categories, locations or shipping methods. Coupon codes can be used to offer:

  • A dollar amount off an order
  • A dollar amount off each item
  • A percentage off each item
  • A dollar amount off shipping
  • Free shipping

Run seamless promotions with discount rules

Our powerful discount rules let you run promotions without coupon codes, too. Turn shoppers into buyers by setting up a rule-based discount and promoting it on your homepage, shopping cart, checkout page and more.

Built-in discount rules include:

  • Buy X items get free shipping
  • Free shipping on orders over $X
  • $X discount on orders of $Y or more
  • $X or X% off for repeat customers
  • Buy 1 get 1 free
  • X% off all items in a category

Offer group-based discounts

Want to build in discounts for wholesale or bulk buyers or reward all your loyal customers and big spenders? Our customer groups let you offer percentage or price discounts or set a fixed price at the product, category or store level.


Encourage checkout with abandoned cart promotions

Using our built-in abandoned cart saver, you can add coupon codes to emails that are automatically sent to anyone who left your site before checking out. The emails remind them that they have some of your products waiting for them, and the coupon code gives them an added incentive to check out.