Promos Discounts Main Hero

Grow sales with promotions, discounts and coupons

The most built-in tools of any ecommerce platform, user-friendly and developer-free

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Power promotions with ease

With more than 70 discount options available out-of-the-box, BigCommerce offers some of the most advanced promotions tools of any ecommerce platform — all without using a 3rd-party app.

Simplify promotions

Auto-apply hundreds of cart-level discounting rules per parameters you define.

Set complex rules

Easily combine rules across product prices, cart-level discounts and customer groups.

Experiment at will

Run flash sales, BOGO or bundled discounts, try targeting, set thresholds and more.

Promos Discounts Cart Screenshot

Sophisticated cart-level capabilities

Reduce shopper complexity

With our industry-leading cart-level discounts tool, run promotions that auto-apply your offers at checkout.

Deep customization and specificity

Promote offers through banners on your home page, product pages and at checkout. Prompt shoppers to add more to their carts to achieve the discount, present the chance to select a BOGO offer and let them know when they’ve unlocked a promotion.

Define unique and complex group rules

Offer any of the 70+ built-in promotions and discounts to your customer groups in any combination. Give groups unique mix-and-match, discount tier and shipping options. Set multi-layered tiers for wholesale groups. Reward your most loyal customers with a standing percentage off. The options are limitless!

Promos Discounts Homepage Screenshot
Promos Discounts Homepage Screenshot

Tap into a wealth of promotions features

Choose product-level discounts, dollar/percentage off or free shipping. Go for coupons, BOGO rules or group-based discounts. Run flash sales, abandoned cart promotions and more.

Bogo Sale Promo

Product Discounts

Build unique rules that get auto-applied at checkout based on what’s in cart. Think buy one get one free (BOGO) or discounts based on product quantities.

Order Discounts Promotion

Order Discounts

Apply $, %, or bulk/tier pricing discounts to carts based on dozens of facets you define. For example, order at least $100 and get 20% off the least expensive item in the cart.

Order Discounts

Apply $, %, or bulk/tier pricing discounts to carts based on dozens of facets you define. For example, order at least $100 and get 20% off the least expensive item in the cart.

Order Discounts Promotion
Customer Group Discounts Promotion

Customer Discounts

Offer $ or % based rewards to customers with registered accounts. Mix and match to offer specific dollars off for certain products plus any group percentage off.

Category Level Promotions Discounts

Category Discounts

Run sales based on large portions of your catalog and even category-locked BOGO deals. Easily create complex scenarios like “buy 5, get 2 (of equal or lesser value) free.”

Category Discounts

Run sales based on large portions of your catalog and even category-locked BOGO deals. Easily create complex scenarios like “buy 5, get 2 (of equal or lesser value) free.”

Category Level Promotions Discounts


Brand Specific Promotions Discounts

Brand Discounts

Build promotional offers to push specific brands in your catalog. Offer $ or % off select brand(s), exclude categories if you wish — and have it all applied at checkout.

Get even more conversion-driving features

Pair promotions with built-in features that improve conversion. BigCommerce offers more conversion-driving features than any other platform, including fully responsive one-page checkout, optimized themes, coupons and discounting and faceted search.

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