Merging Content & Commerce: A Deep Dive Into Headless Commerce

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The success of today’s digital brands hinges on their ability to deliver a unified content and commerce experience. BORN Group, Bloomreach, and BigCommerce have come together to deliver an integrated solution that enables sellers to meld personalized shopping experiences with streamlined commerce in a way that boosts user satisfaction, and ultimately, conversions. In this white paper, you’ll learn:

  • The technical components required to deliver a headless commerce experience

  • The difference between “headless” commerce implementation and “side-by-side” commerce

  • How keeping your content in your content and commerce in their respective, dedicated platforms enables the optimal browsing experience

  • Why open architecture and extensibility are integral to a headless approach

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