How Designerie built a B2B ecommerce powerhouse.
Designerie, a high-end furniture seller, reimagined their customer experience online and found massive success with BigCommerce after migrating from Shopify.
26%
increase in revenue
88%
increase in average order value (AOV)
100%
increase in customers
Performance metrics compare Nov–Dec 2020 to Nov–Dec 2019.
Shopify didn’t cut it.
Customer segmentation was a must.
Customer segmentation was a must.
Designerie needed to create four different customer groups, as well as segmenting out DTC sales from their wholesale customers.
A lack of B2B functionality kept them from scaling.
A lack of B2B functionality kept them from scaling.
Limits with SEO, product description, and segmentation functionality created a less-than-desirable customer experience, limiting sales.
Internal teams needed more from their platform.
Internal teams needed more from their platform.
The Designerie team needed more robust SEO functionality, as well as full control over their product fields and details.
Why BigCommerce worked.
From Brendan McCarthy, Owner of Designerie.
BigCommerce easily integrated with existing systems.
“The more we compared the two, it was clear that BigCommerce’s B2B wholesale functionality was far superior and the ease of integration to our back-end systems made it much better across the board.”
Native B2B functionality made for more efficient ordering and pricing.
“BigCommerce's B2B wholesale functionality for customer groups allows us to dictate customer-specific pricing at a macro level and still offer B2B customers a DTC experience while shopping online.”
Less time worrying. More time selling.
“We no longer have to worry about hosting. We don't have to worry about a lot of code changes happening or downtime. We can make changes to almost every aspect of pages, checkout experience, and more.”
