The Total Economic Impact™ of BigCommerce

This Forrester Consulting study reveals that enterprise brands saw improved ROI, cost savings, and more success over three years with BigCommerce.

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CD 6470 Forrester TEI Landing Page Cover Graphic Web Assets 2023 LC

return on investment over three years


in cost savings from retiring a legacy solution

10% to 30%

improvement in site traffic conversion rate

*Based on a composite organization

“We’ve doubled our sales from last year. I’d say that’s due in large part to the scalability that BigCommerce offers you. There’s nothing BigCommerce hasn’t been able to handle for us.”

Web developer, fashion

“[With BigCommerce], time is no longer an issue for our marketing team if they want to scale and launch new products. It’s just a matter of having the right information in place.”

Marketing director, business supplies

Enterprise brands saved valuable time and money on BigCommerce.

BigCommerce commissioned Forrester Consulting to conduct a Total Economic Impact™ study to assess cost savings and business benefits.

A composite organization comprised of customers with experience using BigCommerce saw over three years:

  • 211% ROI, with breakeven in 8 months
  • $774k+ in cost savings from retiring legacy solution
  • 10% – 30% improvement in site traffic conversion rate
  • 90% developer time savings
  • Over $300k in revenue retention from better site performance

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