Definition: Guerrilla Marketing is a catch-all term for various types of low-budget, unconventional marketing tactics with low risk and high reward potential. Ecommerce businesses looking to greatly increase their visibility lean on guerilla marketing to generate buzz for their store.
Part of guerrilla marketing's very nature is its uniqueness — many specific techniques are only used once, then discarded in favor of something else. However, there are a few broad patterns that tend to repeat themselves, such as:
Newly launched retailers with limited advertising budget can catapult their brand to notoriety with a well-executed guerrilla marketing campaign. Like any investment, it needs to be approached with a cost/benefit analysis and considered for originality. Ask some of the following questions:
As online marketing becomes democratized and businesses gain traction of social media, guerrilla marketing is becoming less risky and presents high upside when done properly.