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Personalized Marketing: How to Implement 1:1 Segmentation

This article is part 2 of our series on Ecommerce Personalization. Catch up with part one, How to Implement Basic Site Segmentation. My previous article delved into the fundamentals of ecommerce personalization; serving customized content and experiences to different traffic segments, as well as the tools to help you get started with providing tailored content to each traffic segment. Using the CRAWL - WALK - RUN approach to ecommerce personalization, this article aims to cover the WALK … Continue reading