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14 Tips to Win Increasingly Discount-Hungry Back-to-School Shoppers

Haven’t quite yet gotten ahead of launching your back-to-school promotions? Good. Data from the National Retail Federation suggests parents are strategically waiting until the last minute to buy back-to-school goods –– looking for deals and discounts. And, according to a BigCommerce survey, parents spend 61% more online per year as well as 75% more time searching for online products per week than non-parents. These two data points suggest that while parents are spending more online than average … Continue reading