While ecommerce businesses often begin as passion projects, the laws of supply and demand are still very much in effect. To ensure that a great idea has the potential to sustain itself, the market demand needs to be evaluated.
Definition: Market demand describes the demand for a given product and who wants to purchase it. This is determined by how willing consumers are to spend a certain price on a particular good or service. As market demand increases, so does price. When the demand decreases, price will go down as well. Market demand is the total of what everyone within a specific industry desires and can help guide merchants when building an ecommerce site.
Knowing market demand can help inform future online businesses what industry is most profitable to enter into. Therefore, many business owners will have to conduct market demand research. Marketing research involves seeking out studies, data and general information about an industry or sector. It often requires several different approaches, an organized method of accumulation figures, careful interpretation and detailed reporting. However, that doesn't mean new entrepreneurs need an entire marketing department to find out about market demand. There are three methods they can use when conducting research:
Keep in mind that different data types require unique analytical approaches. Primary data accounts for any new information gleaned specifically for the purpose of the research. This includes any feedback entrepreneurs receive from online fans after making a direct ask for input. Secondary data refers to any information available already to the business owner. This includes any previously completed studies, past questionnaires or information collected from another source for a similar scenario. Both types of data are valid to use toward market demand research, though it's necessary to note the dates on past documents. On one hand, markets change quickly and anything outdated could be detrimental to the research. On the other hand, they can provide an insightful analysis of how the market has evolved over time. This would allow ecommerce merchants to better predict future trends and align their business procedures accordingly.