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CTR is a common metric for evaluating the performance of paid campaigns. Read More
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ROAS tells an online business the effectiveness of paid campaigns. Read More
If your website traffic suddenly drops and you see a corresponding decline in rankings, there is a good possibility that you are on the receiving end of a Google penalty. Read More
PageRank is an algorithm designed by Google to help assess the authority of a Web page and website overall. Read More
Google Webmaster Tools (GWT), now known as Search Console, is an essential resource for any business that wants to optimize for search engines. Read More
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