Quality score impacts the cost and placement of PPC ads for ecommerce. Read More
SEM has varying definition — find out what it means and why it's vital for ecommerce growth. Read More
Links are the foundation of SEO, but paying for them can do serious harm to a business. Read More
Learn how to identify and prevent click fraud, which costs advertisers millions of dollars every year. Read More
CTR is a common metric for evaluating the performance of paid campaigns. Read More
ROAS tells an online business the effectiveness of paid campaigns. Read More
If your website traffic suddenly drops and you see a corresponding decline in rankings, there is a good possibility that you are on the receiving end of a Google penalty. Read More
PageRank is an algorithm designed by Google to help assess the authority of a Web page and website overall. Read More
Google Webmaster Tools (GWT), now known as Search Console, is an essential resource for any business that wants to optimize for search engines. Read More
Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query. Read More
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