Definition: Meta tags are a form of metadata that describes the content of a web page to search engines within its source code. Important meta tags for ecommerce websites include the meta title and meta description, which are both visible on Search Engine Results Pages (SERPs) and impact organic rankings.
The primary difference between the tags used in blog posts and meta tags is location. Meta tags always exist strictly within HTML tags, commonly toward the head of the page.
An example of a meta tag as it appears in source code is the following: <meta name="keywords" content="france, francais, french, la poisson, european union">
To find out if any given webpage is making use of meta tags, right click the page. Select “View Page Source.” The head portion of the page shows if any meta tags are being used.
There are four main types:
Anyone can create effective meta tags
Meta tags are often overseen by an SEO expert, but can be completed by anyone with a firm grasp of a website's best practices. Once a "template" is established — how the brand name is displayed and how to determine primary keywords — they can be completed by anyone working with an online business. Content Management Systems (CMS) and ecommerce platforms make it particularly simple to change meta tags, with input fields to set and standardize meta tags across an online store.
Learn more about optimizing meta tags and how to modify them in a Bigcommerce store from our Support experts: Using Page Titles and Meta Descriptions