Millennials are an economic force, spending at least $600 billion annually and growing. Their sheer numbers and spending habits make them an important target audience for all businesses, including online stores.
Millennials are the generation born between 1980 and 2000, also known as Generation Y. This generation came of age along with the Internet, smartphones and social media. As such, this age group is very comfortable using technology and is a key target audience for ecommerce stores. Effectively marketing to this tech-savvy group is instrumental to growing an online business in 2015 and beyond.
With ever-changing technology and social media platforms of choice, a one-size-fits-all approach to marketing won't be effective for engaging millennials. Ultimately, this generation is highly loyal to brands, but they prefer to buy from people rather than corporations. Online brands need to come across as human to connect with Gen Y. Using social media to bridge the gap is beneficial for creating lasting relationships with millennials, but just maintaining a profile on Facebook is no longer enough. Here are some other ways to connect with this key demographic:
Millennials tend to set trends when it comes to online shopping. Older generations follow the patterns of younger ones. Tech-savvy millennials have always been pretty comfortable with ecommerce. However, trends change quickly and ecommerce store owners need to be flexible to meet shifting needs and preferences. Understanding how this generation uses the Internet is crucial for getting a good sense of their preferences. This allows online brands to create more relevant marketing campaigns.