Definition: Twitter is an online social networking site that allows its users to bra 140-character messages (tweets). By choosing to follow the tweets sent out by other users, you create a feed of tweets on your home page, which displays all followed tweets with the newest tweets at the top. It provides an excellent mechanism for an online business to keep its audience informed about relevant company developments and to keep track of industry news and trends.
Twitter was launched in July of 2006. By 2012, it had already grown to over 100 million users. By 2015, it had surged to 500 million users, making it one of the largest social media sites on the Web. Twitter gives businesses a medium of communication with a plethora of potential clients.
Twitter is accessible by multiple means, including direct website interface, SMS messaging, and numerous mobile apps. In just a minute or two, a user can tweet from virtually anywhere on the planet using nearly any web-connected device in existence.
Twitter can be used as both a short and long-term sales tool: between laying the foundation for brand equity and directly generating sales, the social platform is a worthwhile investment when executed well. Here are some starting points and best practices for maximizing your Twitter following:
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