High rankings for your site and for your landing pages means that more users find you, visit your pages, and hopefully become customers. There are a number of ways you can look to achieve this, including relevant and regularly updated content, good metadata, and relevant links.
But the main tactic we use when we are optimizing SEO elements of content marketing is to use keywords and phrases that reflect what potential customers use when they search for products or services. Is it as simple, though, as just inserting lots of those words? No. One thing that can cause real problems, whether you’re talking about ecommerce or SaaS content marketing, is keyword stuffing. But what exactly is it and why does it cause issues?
Keyword stuffing is when you use the same keywords (or phrases) over and over again in your website’s content. It is usually easy to notice and will put readers off. There are two types of keyword stuffing:
However not all stuffing is visible. If you also stuff keywords in your CMS’s (content management system) backend, then that can also be highlighted by search engines.
So, there are a number of situations where a website can be accused of keyword stuffing. But does it really cause any harm?
If you have been involved in SEO and marketing work for a while, you probably remember a time when not only was keyword stuffing acceptable but it was also a common tactic. As with many things, time has moved on and there are several problems it can now cause.
Ok, so we now know keyword stuffing is bad and we should avoid it at all costs. But we still want to get better rankings, so what should we be doing instead?
Make a list of all the words and phrases that will help towards that and also include variations and synonyms of the words.
The last thing you want to happen is for your site to be penalized for poor practices. Your customer is your primary focus and you want that to be true across your business model, from engaging them with good content to supporting customerswith great service.
Be cautious and vigilant when carrying out SEO work. Overloading your content with certain words and phrases may seem like a quick fix, but it is more likely to cause you serious problems and could lead to losing customers.
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