What is on-page optimization for ecommerce SEO?

On-page SEO includes all measures that can be taken directly within the website in order to improve its position in the search rankings. For a site to have effective on-page optimization, there needs to be a combination of several factors with analysis and regular monitoring. 

Four Important Components of On-Page Optimization

Along with the several factors that go into successful on-page optimization, there are a few main elements that need to be considered. Visitors see and analyze everything that is on the visual webpage, making optimization a priority. 

1. Interesting, informative content. 

High quality content that is engaging and informative motivates visitors to stay on your website. The more engagements that your website receives, the better your search result rankings will be in the long run.

• Headings and structure: A header is meant to grab the reader’s attention and keep it so that they are left wanting more. Once they want more, it is crucial that the structure of the content flows nicely and is easy to read. This will ensure that your webpage gains as much traction as possible.
• Semantic keywords: Semantic keyword search allows you to write content that is optimized for topics rather than individual keywords. This gives more breathing room to write about content that is made for a larger audience. By using semantic keywords, there is a higher possibility of your content showing up in searches around a broader topic.
• Competitor research: Doing some research on your competitors and what their keywords might be, the content they usually post, and the way they organize their content can give some insight into how you might want to structure your own content. You may also be able to figure out what keywords you should be using so that your content differentiates from the competition.
• Do not keyword stuff: Keyword stuffing involves cramming as many relatable keywords and tags into your content so that it appears in as many search results as possible. As tempting as this may be for showcasing your content, it can actually cause you more harm than good. It can flag your content as low-quality or spam and give you a bad ranking or cause your webpage to be pushed to the last of the search results. Instead of keyword stuffing, it would be more beneficial to focus on one or two keywords per piece of content. This ensures that your content is showing up on the necessary pages to be ranked correctly. 

2. Internal links. 

If information is not able to be linked, it is highly unlikely that search engines will rank it. The more internal links you provide, the more clicks you will get on your site. A search engine will be able to process and rank your website more efficiently with a good amount of links pointing towards various points on your website. By inserting those links internally, you are not only gathering more traffic to your site, but also boosting your ranking in a quick and efficient way.

3. Title tag and meta descriptions. 

A title tag is an HTML element that acts as the title of the webpage and is displayed on search engine results pages (SERPs). Title tags are important for your website because they are the first impression that people have of your site and they are included in the search results of multiple places including web browsers and social networks. As for meta descriptions, they provide a brief summary of the webpage. Much like the title tag, they appear in search results and are the the first thing visitors see from your site. Both of these things should stand out from the crowd while also being quick and to the point to avoid making visitors feel overwhelmed.

4. Alt tag. 

Alt tags provide text for images so that they are able to pass through search engines. Images are an important aspect of how visitors inspect and analyze websites, so by adding alt text and properly formatting it, the webpage can garner more visitors as well as rank on search engines. 

Conclusion 

On-page optimization is used to center attention around the actual content on the website and rank higher on search engines. By adding in these simple components and taking them into consideration, your ranking will soar high in no time.