Link building is a search engine optimization technique that increases your search engine ranking. Links are one of the primary ways that search engine algorithms determine the relevance of a page. Having a good number of links to a website indicates that the content is there is valuable. External and internal linking both provide more visibility for your website. In addition, linking helps Google and other search engines crawl your site.
The factors that determine how beneficial a specific link is to your ranking include:
There are essentially two ways to develop links to your website: internal and external. External links are harder to obtain because they come from other websites. Starting with internal linking is easy because it's completely up to you. All it takes is a little time and careful planning to increase your use of internal links and boost SEO for your business.
Deep linking refers to the process of linking to pages other than just your homepage or contact page. Every page on your website should be reachable from at least one text link (1). Increase your internal links by linking to relevant blog posts and product pages, rather than just directing visitors to your homepage.
Maintaining a blog helps increase internal links by providing more opportunities for you to link back to specific products or other internal pages. Don't forget to link from social media platforms as well.
To gain external links, the best strategy is to create excellent site content. You can also reach out to bloggers and other influencers to ask if you can guest blog on their sites. Never resort to black hat SEO tricks, like paying for links (2). These backfire because the links come from spammy websites.
1. Google Webmaster Guidelines
2. Google Quality Guidelines: Link schemes
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