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- Ecommerce Insights
6 Key Steps to Launch Your Online Store
Explore our Launch Foundations series to get your BigCommerce store up and running quickly.
Market
Market to anyone, anywhere.
Reach more shoppers across leading marketplace, social, search, and advertising channels.
2x your revenue
Small businesses that add one marketplace increase revenue 38%, add two marketplaces increase revenue by 120%, and add three or more advertising channels increase engagement 250%.
Advertise anywhere through more channels.
Direct integrations and performance optimization into the leading search channels, social media platforms, and display channels help you attract more customers and achieve unmatched brand visibility (Google, Instagram, TikTok, and more).
Attract customers through paid search.
Dominate Google, Microsoft Bing, and Yahoo search results with integrations to display and advertise your products directly in search results. Invest in advertising your products on particular search terms to drive traffic through paid search.
Optimize your advertising.
Manage your campaigns with advanced optimization tools to ensure you are getting the highest returns on your advertising spend. Integrate Google reviews to incorporate product ratings / reviews directly into search ads.
Engage your customers via social media.
Direct integrations into Facebook, TikTok, Instagram, and more allow you to create targeted ads for your current and future customers (availability varies by location).
Start selling directly through social media.
Go a step further and use integrations to sync content to shops on social media and sell without your customers leaving their social media platform. Use BigCommerce to manage inventory, shipping, and product catalog in one place despite selling directly or through social media.
Display ads across sites.
Leverage Google, Microsoft, Bing, Facebook, Amazon, or Criteo to purchase display ads to extend the reach of your products beyond search channels and into the hands of any potential customer, anywhere you target.
Combine multiple advertising channels.
Manage products and advertising across multiple channels to optimize customer engagement and spend. Businesses that leverage three or more advertising channels see customer engagement increase by 250%.
Place products everywhere with marketplaces.
Integrations to the largest marketplaces (Amazon, Walmart, eBay, Target+, and more) expand the reach of your store, with options to optimize product feeds across channels.
Access Amazon’s extensive customer base.
Sell directly to Amazon customers without leaving the BigCommerce platform — streamline your Amazon product listings, manage your inventory across channels, and fulfill orders. Gain access to Prime shipping and millions of potential customers with just a few clicks.
Access Walmart Marketplace’s millions of customers.
Tap into Walmart Marketplace, one of the fastest-growing online marketplaces in the US, with BigCommerce's dedicated integration. Gain access to millions of potential customers and reach a new audience for your products.
Engage globally through eBay.
Reach a global audience of millions on eBay with a seamless integration that simplifies listing creation, inventory synchronization, and order fulfillment. Manage everything from one central platform without needing separate accounts.
Quickly optimize listings and fulfill orders across channels.
Utilize BigCommerce's tools to manage listings and fulfill orders through channels. Track sales and performance metrics directly within your BigCommerce dashboard, gaining valuable insights to optimize your listings and boost customer satisfaction.
Expand into additional marketplaces.
Our curated set of third-party applications allow you to sell everywhere through other marketplaces, including Mercado Libre, Etsy, dropshipping marketplaces, and even specific regional marketplaces.
Sell via social media marketplaces.
Facebook, TikTok, Instagram, and other social media sites go beyond advertising and let you sell directly through storefronts on social media. BigCommerce has direct integrations to sell on major social media platforms.
Get to the top of search with powerful SEO tools.
Powerful, out-of-the-box SEO tools drive increased traffic to ensure you outrank your competitors.
SEO tools included out of the box.
No technical SEO knowledge needed. BigCommerce handles technical SEO automatically, from clean URLs and sitemaps to mobile-friendliness and fast loading times. You can even use Google reviews functionality to boost your search results further.
Clean URLs and automatic redirects.
BigCommerce automatically creates simple, readable URLs that rate better with search engines, and are fully customizable. In addition, your product changes or site updates will never leave broken links — your sites are automatically redirected to their new locations to maintain your organic presence.
Enhanced product search.
Our built-in rich snippets will enhance your search result listings with information like ratings, pricing, brand, and stock levels. This makes your products easier to find directly from search engines.
Enhanced site speed to maximize SEO rankings.
BigCommerce's leading site speed is driven by our content delivery network (CDN) running in the background to ensure your site loads quickly for shoppers and search engines, increasing ranking in the process.
Control what sites are crawled by Google.
Unlike other platforms, BigCommerce gives you the freedom to edit your Robot.txt file to make it easy for you to take your search strategy into your own hands. This file can limit which sites are automatically crawled by search engines.
BigAI Copywriter to create SEO-optimized product descriptions.
Including an accurate, relevant, and attractive description with your product is essential for SEO. BigAI Copywriter can help you improve your SEO rankings and increase your sales by generating product descriptions that are optimized for search engines (currently English-only).