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- Ecommerce Insights
6 Key Steps to Launch Your Online Store
Explore our Launch Foundations series to get your BigCommerce store up and running quickly.
Grow
Expand your brand to drive more sales.
Grow without limits by quickly accessing B2B features, new capabilities, and revenue streams.
+26% revenue
Small business customers experience +26% revenue when adding new revenue streams through multiple storefronts.*
Customize for B2B on a scalable platform.
Use the top-rated B2B platform for wholesalers, manufacturers, and distributors, with unique capabilities for B2B businesses — without diluting your B2C customer experience.
Unique features for selling B2B.
B2B shoppers require a different experience from the B2C offering of most ecommerce platforms. With customer groups to create bespoke catalogs and advanced product search capabilities built into our platform, BigCommerce helps you craft a compelling B2B shopping experience.
Customize your B2B customer experience.
Leverage our extensive set of open APIs to further customize your B2B site experience to exactly what your customers require.
Leverage third-party apps for advanced B2B features.
Our curated set of third-party party applications boasts multiple partners with strong B2B applications that provide additional advanced capabilities without building out a custom experience through our APIs, like quoting.
Grow into a top-rated B2B product.
As your business grows, invest in our award-winning B2B Edition that has the advanced B2B capabilities you and your buyers crave (corporate accounts, quotes, invoices, buyer approval workflows, and much more), all on the platform that is designed to grow your business.
Freedom to choose your payment provider.
Unlike some platforms, BigCommerce provides you the freedom to select the payments provider that provides your customers with the best B2B experience.
B2C business remains undisrupted.
While you power your B2B engine, your B2C experience remains pristine. Separate storefronts, pricing, and features ensure each customer segment gets the experience they deserve, all managed from the same BigCommerce control panel.
Blend online and offline to engage customers how they prefer.
Seamlessly connect your brick-and-mortar point of sale with your online storefront so customers can Buy Online, Pick Up in Store (BOPIS).
Offer the option to Buy Online, Pick Up in Store (BOPIS).
BOPIS attracts customers that want the convenience of online shopping, but want to avoid shipping costs or want the in-person experience. Attract customers with same-day furniture pick-up, apparel try-ons, purchases that include live experiences, and other industry-specific options.
Experience revenue lift from additional traffic.
BOPIS is becoming increasingly popular and BOPIS sales are growing quickly. In addition, half of shoppers report making an additional in-store purchase when picking up their BOPIS order.
Integrate logistics across channels and pickup options.
Connect seamlessly with your existing tools. BigCommerce BOPIS integrates with inventory management, point-of-sale solutions, and more, making your workflow flow.
Customize your BOPIS experience.
With a fully curated set of BOPIS APIs, you can build the unique experience required for your business that works best for your customers.
Add new revenue sources to expand your business.
Expand to serve both retail and wholesale customers, or add new brands without the cost and hassle of managing multiple platforms.
Expand into both wholesale and retail.
If you are direct-to-consumer (DTC) today, consider serving your wholesale customers alongside retail ones. Create custom experiences with unique products and pricing without duplicate data or switching between systems. If you are B2B, consider starting a DTC brand with higher margins and a unique brand in the market.
Launch new brands or business segments.
Launch brands or other business segments as separate storefronts under one roof. Manage inventory, orders, and financials for each brand individually, without needing separate platforms and at a lower cost than starting from scratch.
Start new businesses, fast without learning a new platform.
Launch additional businesses with distinct sites and ecommerce experiences, without starting from scratch or splitting your analytics across platforms.
Start from a framework.
Duplicate your existing B2C store as a base for new ventures. Customize branding, products, and pricing for each business, while inheriting the platform knowledge and established infrastructure.
Built-in analytics support decisions across businesses.
Track performance across all businesses with unified analytics. See what's working, identify growth opportunities, and optimize each project for success.
Rapid launchpad for business setup.
Get new businesses up and running quickly with minimal setup and onboarding. Leverage existing integrations, analytics, and user accounts to accelerate your entrepreneurial journey.
Make the move to BigCommerce today.
Learn more about how BigCommerce empowers our customers to:
*Based on a review of Small Business customers on Standard, Plus, or Pro plans with multiple active, transacting storefronts in Q1 of 2024.