Definition: The Google Merchant Center is a single online dashboard where online businesses manage their appearance across all Google ecommerce products and make changes to their online listings as needed.
The primary goal of the Google Merchant Center is to allow businesses to upload and maintain product information, including pictures and pricing, to be displayed in relevant Google Shopping searches. The Google Merchant Center also integrates into other Google services, such as Google My Business, to allow robust oversight and control of Google-based marketing and ecommerce.
Once a business has successfully navigated the setup process, the Google Merchant Center — along with tied-in services — brings several benefits.
Because of its integration into so many other Google ventures, setting up the Google Merchant Center is a multi-step process:
1. Have at least one existing Google account, although Merchant Center can also be configured for multiple logins.
2. A verified website and business within Google My Business, which itself requires adhering to several Google guidelines such as providing a valid physical address, contact number, technical support, and a secure checkout process.
3. Full product data, including pricing, availability, and shipping information in a format Google can accept, such as TXT or XML files derived from Excel spreadsheets. In some cases, it is also possible to import product data from an existing ecommerce platform.
4. Integration offered by ecommerce platform to sync all data required by GMC.
Learn how to sync your Bigcommerce store with Google Merchant Center: Selling on Google Shopping