Most ecommerce platforms today use social media to engage with current and prospective customers. These networks give businesses the ability to communicate with consumers in real time. You can use social media monitoring to gauge how people talk about your brand online.

What is social media monitoring?

Social media monitoring is the process of identifying and determining what is being said about a brand, individual or product through different social and online channels.

How does it work?

Similar to search engines that send crawlers to the far reaches of the Internet, social media monitoring is an algorithm-based tool that crawls sites and continuously indexes them. Once sites are indexed, they can be searched based on queries or strings.

How does it affect ecommerce businesses?

Social media listening can impact how you market your ecommerce business. Businesses engaged in social monitoring actively search digital media channels for keywords or phrases directly related to their brands.

Once you have an idea of your company's public perception, you can:

  • React in real time with consumers on social platforms
  • Determine how certain demographics feel about your brand
  • Use positive feedback in marketing, etc.
  • Use negative feedback to correct errors in your business
  • Build brand credibility and authenticity
  • Refine marketing spend by eliminating channels with the lowest or worst engagement levels
  • See which social media marketing campaigns are performing the best and the worst
  • Calculate return on investment through advanced reporting capabilities

Social media monitoring can give you a glimpse into what's being said about your brand in real time, gathering publicly available data and organizing it in a way that works to your advantage. Social monitoring tools can also help you grow your online awareness for your ecommerce store. You can act on what's being said about your company and in turn, reconnect with prospective customers using the same social channels.

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