Enterprise Ecommerce

On-Site Product Filtering: The Science Behind Why Your Customer Review Sorting is Confusing Customers

/ 5 min read

This post originally appeared on the Baymard Institute blog. In both the Baymard Institute’s qualitative and quantitative ecommerce tests, findings…

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Ecommerce Design

7 Product Filtering Implementations That Make Macy’s Best-in-Class

/ 13 min read

This post originally appeared on the Baymard Institute Blog. When testing 19 sites and benchmarking 50 major ecommerce sites on…

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Ecommerce Marketing

Research Confirms Product Listing Hover Information Increases On-Site Product Discoverability and Conversion

/ 11 min read

This post originally appeared on the Baymard Institute Blog. Recent usability tests and benchmarks conducted by the Baymard Institute, an…

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