“BigCommerce has emerged as a leader in headless commerce by prioritizing the framework in product development and making APIs available for the majority of its catalog features. Yeti Cycles has already seen a significant increase in online sales, which the marketing team attributes to the ability to merchandise and market products using core BigCommerce functionality.”

“We really wanted to be on WordPress because of our particular niche market. We wanted the ability to include a lot of support and educational materials and videos as opposed to selling like a commodity. A headless client with WordPress would enable us to provide the customer experience we wanted.”

“The key thing we’re getting from BigCommerce is the flexibility from its open APIs. It gives us the ability to build what we have with WordPress and extrapolate from it to do more innovative things that we probably wouldn’t be able to do with just an ordinary, more rigid platform.”

“BigCommerce and Contentful have opened up opportunities for us to create the kind of website that positions us to publish content like our recent new brand and product launches in a way that really makes our site unique.”

“We use a headless CMS to drive modernization of our platform and to create a great digital experience across multiple channels. This headless commerce integration gives us the power of content and commerce together. The ability to integrate with a content management system in addition to the logistical aspect gives us the best of both worlds.”