Wholesale and retail come together on a single site

Improve SEO and customer experience for all your customer segments with built-in wholesale functionality on both the front and back-end.

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Download the report: "Insider Secrets to Wholesale and B2B Success"

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Wholesale channel management without the hassle

Single front and back-end experience

Consolidate your retail and wholesale channels on to a single site and back-end. Use a BigCommerce landing page to source new wholesale clients, and customize your site for their product and price needs when they login.

Automated customer group management

Assign wholesale customers to unique customer groups to automatically customize their site experience, including unique pricing, products, re-ordering and approval processes.

Built-in price list functionality for client customization

Customize prices and discounts down to the unique SKU for every individual client with BigCommerce’s built-in price list. Easily assign new price lists to customer groups, or single wholesale accounts.

Collage Payments Twirly Girl

"We really wanted two sites in one, with the ability to sell to retail and wholesale customers through the same shopping cart. The fact that BigCommerce offered this as well as other integrations made them the obvious choice."

Cynthia JaminFounder & CEO, Twirlygirl
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Questions about how we can help your business?

Our sales and support teams are available via phone, live-chat and email.

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Wholesale Case Studies

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Case Study
Twirly Girl

Learn how the ability to host wholesale and retail operations on a single site helped Twirly Girl grow 51% MoM.Learn how the ability to host wholesale and retail operations on a single site helped Twirly Girl gr...

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Wholesale Distributor & Manufacturing Ecommerce Case Study (Casey's Distributing)
Case Study
Casey's Distributing

Discover how Casey's Distributing sells wholesale sports memorabilia to over 2k retailers while managing over 50k SKUs per year.Discover how Casey's Distributing sells wholesale sports memorabilia to over 2k retailers while mana...

Read Their Story
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Case Study
Kap7

Learn how Kap7 created custom content for wholesale and retail customers to increase loyalty.

Read Their Story

Critical features, right out of the box

Wholesale customers shop differently than retail customers. Due to bulk order sizes and approval processes, wholesale customers need specific payment options and site experiences — both of which are supported by our platform.

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Simplified segmentation

Faceted search built off of Elasticsearch, including custom field support for refined searching. We also partner with Nextopia, and punchout tools including PunchOut2Go.

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Wholesale-specific payment solutions

Native CSR generated quote management and bulk pricing broken down to the SKU level for reach individual customer or customer group, with no caps.

Resources & Blog

Blog
Marketing Matchmaker: Finding Your Perfect Agency

When it comes to marketing in 2020, simply using traditional methods is no longer going to cut it.

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Blog
The 19 Most Innovative Ecommerce Brands of 2020

In ecommerce, glitz and glam matter — a lot. In fact, brands that focus on the look and feel of their sites or who...In ecommerce, glitz and glam matter — a lot. In fact, brands that focus on the look and feel of thei...

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