Wholesale and retail come together on a single site
Improve SEO and customer experience for all your customer segments with built-in wholesale functionality on both the front and back-end.
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Download the report: "Insider Secrets to Wholesale and B2B Success"
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Wholesale channel management without the hassle
Single front and back-end experience
Consolidate your retail and wholesale channels on to a single site and back-end. Use a BigCommerce landing page to source new wholesale clients, and customize your site for their product and price needs when they login.
Automated customer group management
Assign wholesale customers to unique customer groups to automatically customize their site experience, including unique pricing, products, re-ordering and approval processes.
Built-in price list functionality for client customization
Customize prices and discounts down to the unique SKU for every individual client with BigCommerce’s built-in price list. Easily assign new price lists to customer groups, or single wholesale accounts.
“We really wanted two sites in one, with the ability to sell to retail and wholesale customers through the same shopping cart. The fact that BigCommerce offered this as well as other integrations made them the obvious choice.”
Questions about how we can help your business?
Our sales and support teams are available via phone, live-chat and email.
ContactWholesale Case Studies
Case Study
Twirly Girl
Learn how the ability to host wholesale and retail operations on a single site helped Twirly Girl grow 51% MoM.
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Case Study
Casey's Distributing
Discover how Casey's Distributing sells wholesale sports memorabilia to over 2k retailers while managing over 50k SKUs per year.
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Case Study
Kap7
Learn how Kap7 created custom content for wholesale and retail customers to increase loyalty.
Read TheirCritical features, right out of the box
Wholesale customers shop differently than retail customers. Due to bulk order sizes and approval processes, wholesale customers need specific payment options and site experiences — both of which are supported by our platform.
Simplified segmentation
Faceted search built off of Elasticsearch, including custom field support for refined searching. We also partner with Nextopia, and punchout tools including PunchOut2Go.
Wholesale-specific payment solutions
Native CSR generated quote management and bulk pricing broken down to the SKU level for reach individual customer or customer group, with no caps.
Resources & Blog
Blog
Marketing Matchmaker: Finding Your Perfect Agency
When it comes to marketing in 2020, simply using traditional methods is no longer going to cut it.
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The Secret to Your Future Growth: Social Commerce
Most purchase journeys have too many unnecessary steps in the conversion funnel.
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Whitepaper
How SaaS Gives CFOs Control Over Operating Expenditures
Chief financial officers are welcoming a new technological shift in operating expenditures…
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The 19 Most Innovative Ecommerce Brands of 2020
In ecommerce, glitz and glam matter — a lot. In fact, brands that focus on the look and feel of their sites or who...
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