Wholesale and retail come together on a single site.
Improve SEO and customer experience for all your customer segments with built-in wholesale functionality on both the front and back-end.
Download the report: "Insider Secrets to Wholesale and B2B Success"
Wholesale channel management without the hassle
Single front and back-end experience
Consolidate your retail and wholesale channels on to a single site and back-end. Use a BigCommerce landing page to source new wholesale clients, and customize your site for their product and price needs when they login.
Automated customer group management
Assign wholesale customers to unique customer groups to automatically customize their site experience, including unique pricing, products, re-ordering and approval processes.
Built-in price list functionality for client customization
Customize prices and discounts down to the unique SKU for every individual client with BigCommerce’s built-in price list. Easily assign new price lists to customer groups, or single wholesale accounts.
"We really wanted two sites in one, with the ability to sell to retail and wholesale customers through the same shopping cart. The fact that BigCommerce offered this as well as other integrations made them the obvious choice."Cynthia Jamin, Founder & CEO, TwirlyGirl
Questions about how we can help your business?
Our sales and support teams are available via phone, live chat, and email.
Wholesale Success Stories
TWIRLY GIRL
Learn how the ability to host wholesale and retail operations on a single site helped Twirly Girl grow 51% MoM.
CASEY'S DISTRIBUTING
Discover how Casey's Distributing sells wholesale sports memorabilia to over 2k retailers while managing over 50k SKUs per year.
KAP7
Learn how Kap7 created custom content for wholesale and retail customers to increase loyalty.
Critical features, right out of the box
Wholesale customers shop differently than retail customers. Due to bulk order sizes and approval processes, wholesale customers need specific payment options and site experiences – both of which are supported by our platform.
Simplified segmentation
Built-in customer groups allow you to effortlessly segment your customers for B2B and wholesale buying. You can offer logins to individual buyers for custom pricing or specific products based on their segment.
Wholesale-specific payment solutions
Increase conversion and buyer confidence with full support for purchase orders and quotes, including card-on-file transactions, credit limits, and net payment terms.