Wholesale and retail come together on a single site.

Improve SEO and customer experience for all your customer segments with built-in wholesale functionality on both the front and back-end.

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Wholesale Ecommerce Solutions

Download the report: "Insider Secrets to Wholesale and B2B Success"

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Wholesale Ecommerce Customers Using BigCommerce!

Wholesale channel management without the hassle

Single front and back-end experience

Consolidate your retail and wholesale channels on to a single site and back-end. Use a BigCommerce landing page to source new wholesale clients, and customize your site for their product and price needs when they login.

Automated customer group management

Assign wholesale customers to unique customer groups to automatically customize their site experience, including unique pricing, products, re-ordering and approval processes.

Built-in price list functionality for client customization

Customize prices and discounts down to the unique SKU for every individual client with BigCommerce’s built-in price list. Easily assign new price lists to customer groups, or single wholesale accounts.

Optimize Your Wholesale Sales Channels
"We really wanted two sites in one, with the ability to sell to retail and wholesale customers through the same shopping cart. The fact that BigCommerce offered this as well as other integrations made them the obvious choice."Cynthia Jamin, Founder & CEO, TwirlyGirl
Wholesale Ecommerce Customer Support

Questions about how we can help your business?

Our sales and support teams are available via phone, live chat, and email.

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Wholesale Success Stories

Learn how the ability to host wholesale and retail operations on a single site helped Twirly Girl grow 51% MoM.

Read their story

Casey's Distributing ecommerce case study bigcommerce
Discover how Casey's Distributing sells wholesale sports memorabilia to over 2k retailers while managing over 50k SKUs per year.

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Learn how Kap7 created custom content for wholesale and retail customers to increase loyalty.

Read their story

Critical features, right out of the box

Wholesale customers shop differently than retail customers. Due to bulk order sizes and approval processes, wholesale customers need specific payment options and site experiences – both of which are supported by our platform.

Segment B2B and wholesale buying

Simplified segmentation

Built-in customer groups allow you to effortlessly segment your customers for B2B and wholesale buying. You can offer logins to individual buyers for custom pricing or specific products based on their segment.

Wholesale Payment Solutions

Wholesale-specific payment solutions

Increase conversion and buyer confidence with full support for purchase orders and quotes, including card-on-file transactions, credit limits, and net payment terms.


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Workshop: Build a Powerhouse B2B Sales Channel

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Report: Top 10 B2B Ecommerce Mistakes

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BigCommerce Blog

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Wholesale Ecommerce Explained: 1 Site, 3X Sales with Automation and Personalization for B2B Online Wholesalers

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The Wholesale Distributor’s Guide to Launching an Ecommerce Channel

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