Wholesale and retail come together on a single site
Improve SEO and customer experience for all your customer segments with built-in wholesale functionality on both the front and back-end.
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Wholesale channel management without the hassle
Single front and back-end experience
Consolidate your retail and wholesale channels on to a single site and back-end. Use a BigCommerce landing page to source new wholesale clients, and customize your site for their product and price needs when they login.
Automated customer group management
Assign wholesale customers to unique customer groups to automatically customize their site experience, including unique pricing, products, re-ordering and approval processes.
Built-in price list functionality for client customization
Customize prices and discounts down to the unique SKU for every individual client with BigCommerce’s built-in price list. Easily assign new price lists to customer groups, or single wholesale accounts.
“We really wanted two sites in one, with the ability to sell to retail and wholesale customers through the same shopping cart. The fact that BigCommerce offered this as well as other integrations made them the obvious choice.”
Wholesale Case Studies
Critical features, right out of the box
Wholesale customers shop differently than retail customers. Due to bulk order sizes and approval processes, wholesale customers need specific payment options and site experiences — both of which are supported by our platform.
Simplified segmentation
Faceted search built off of Elasticsearch, including custom field support for refined searching. We also partner with Nextopia, and punchout tools including PunchOut2Go.
Wholesale-specific payment solutions
Native CSR generated quote management and bulk pricing broken down to the SKU level for reach individual customer or customer group, with no caps.
