BigCommerce B2B Merchants Grow 2x Faster Than the Market On Average — Here’s the Data

Key highlights:

• Top-performing verticals — sporting goods (27% CAGR), office supplies (12.3%), pet supplies (12.3%), and hardware and tools (11.3%) — posted double-digit annual growth, far outpacing market benchmarks.

• Growth rates were calculated using BigCommerce B2B merchant data and benchmarked against Capital One’s July 2025 B2B eCommerce industry study, which calculated Compound Annual Growth Rate (CAGR) based on Gross Merchandise Value (GMV) for US B2B merchants from 2022 to 2024.

In today’s competitive B2B landscape, growth isn’t just a goal. It’s a mandate. 

To better understand performance trends, we analyzed the growth of our US-based customers and benchmarked it against Capital One’s 2025 B2B Ecommerce Growth Study. 

The results show that BigCommerce B2B brands aren’t just keeping up with the market; they’re defining its next phase of growth.

Outpacing the market: BigCommerce’s CAGR advantage

BigCommerce CAGR was calculated based on gross merchandise value (GMV) for US-based merchants. From 2022 to 2024, B2B merchants using BigCommerce achieved a compound annual growth rate (CAGR) of 12.6%, compared to just 6.7% for the broader B2B market.

That’s a 5.9 percentage point advantage, a difference that compounds into massive revenue gains over time.

Manufacturers and distributors on BigCommerce don’t just keep pace. They set the pace with sustained, repeatable growth.

Vertical wins: Where BigCommerce merchants lead the pack

B2B merchants are driving growth across the board, and several verticals are outperforming expectations. Here’s how leading industries are using the platform to unlock next-level ROI.

Sporting goods merchants grow 4x faster. 

• BigCommerce CAGR: 27%

• Overall B2B growth rate benchmark: 6.7%

• Outperformance: 20.3 percentage points

By going headless with BigCommerce, Combat Corner achieved faster site performance, greater flexibility, and a streamlined experience for both B2B and B2C customers. Their success highlights how brands in the sporting goods industry are using BigCommerce to optimize operations, enhance speed, and deliver the seamless performance today’s buyers expect.

Office supplies merchants grow 2x faster.

• BigCommerce CAGR: 12.3%

• Overall B2B growth rate benchmark: 6.7%

• Outperformance: 5.6 percentage points

By consolidating multiple online stores into a single, scalable BigCommerce site, Australia-based Mega Thing streamlined operations, improved customer engagement, and enhanced performance across its B2B, B2C, and government channels.

Across the office supplies sector, merchants are embracing digital innovation to simplify operations, strengthen relationships, and deliver seamless experiences through BigCommerce, driving growth that consistently outpaces the broader market.

Pet supplies merchants grow 2x faster.

• BigCommerce CAGR: 12.3%

• Overall B2B growth rate benchmark: 6.7%

• Outperformance: 5.6 percentage points

Pet brands are deepening customer relationships through personalization, sustainability, and seamless online experiences. Molly Mutt exemplifies this success, achieving a 170% increase in revenue after migrating from Magento 1 to BigCommerce. With the platform’s flexibility and a custom-built site from agency partner Modelic, the brand elevated its eco-friendly identity and expanded its reach across both DTC and B2B channels.

Hardware and tools merchants grow 1.7x faster.

• BigCommerce CAGR: 11.3%

• Overall B2B growth rate benchmark: 6.7%

• Outperformance: 4.6 percentage points

By using BigCommerce’s B2B Edition and a custom real-time pricing automation, Ballard Industrial has modernized how buyers shop for industrial supplies, resulting in an 83% increase in users and new customers nationwide.

Across the hardware and tools sector, manufacturers and distributors manage complex catalogs, streamline procurement, and deliver self-service B2B buying through BigCommerce, achieving growth rates nearly five times the industry average.

Home, garden, and furniture merchants grow significantly faster.

• BigCommerce CAGR: 9.1%

• Overall B2B growth rate benchmark: 6.7%

• Outperformance: +2.4 percentage points

By integrating BigCommerce with Acumatica, Lekker Home streamlined its B2B and B2C operations, boosting site performance and empowering clients with a custom portal for managing quotes, pricing, and orders. 

Their success reflects a growing trend across the home and furniture sector, where brands are using BigCommerce to blend elegant design with robust functionality, delivering seamless experiences that drive lasting growth.

The final word

From sporting goods to hardware and tools, BigCommerce B2B merchants lead their industries. 

With proven results, scalable solutions, and the flexibility to support complex operations, manufacturers and distributors on BigCommerce are growing faster, operating more efficiently, and capturing more market share.

See how BigCommerce can help your B2B brand grow. Request a demo today.