Enable Google Pay in App Web-view and Reduce Checkout Friction

Mobile checkout should feel fast and work where customers already shop. With Google Pay support for app web-view, BigCommerce helps brands deliver a smoother mobile payment experience inside app-based checkout flows, reducing interruptions and workarounds while supporting a better path to conversion.

What is Google Pay support for app web-view?

Google Pay support for app web-view is a BigCommerce enhancement that makes Google Pay compatible with app web-view checkout experiences. With this update, brands can offer Google Pay more seamlessly in app web-view environments and reduce checkout friction.

The challenge with Google Pay in web-view checkout

Google Pay previously required a pop-up so shoppers could choose their Google account, but app web-view components do not support pop-ups. As a result, the payment experience could fail during checkout.

That meant:

• Google Pay did not work in app web-view checkout as expected.

• Shoppers could not complete checkout smoothly.

• Merchants had limited ability to apply Google’s recommended workaround.

• Mobile conversion opportunities were at risk.

For brands investing in app-based commerce, this created unnecessary friction at a critical point in the customer journey.

What’s improved with this enhancement?

With Google Pay support for app web-view, BigCommerce removes a major barrier to mobile checkout completion. Brands can now support Google Pay more reliably in app web-view experiences, helping shoppers move through payment with less disruption. This improvement provides a variety of benefits to customers shopping on a mobile device.

A smoother mobile checkout experience

Customers expect speed and convenience on mobile. When payment options work as expected inside an app experience, checkout feels faster, more intuitive, and easier to complete. A 2025 study showed that 17% of customers abandon purchases due to checkout complexity.

Fewer payment flow interruptions

Reducing dependence on pop-up behavior helps eliminate a known source of friction in web-view environments. That creates a more reliable experience at the point of purchase.

Better conversion potential

Checkout friction increases cart abandonment risk. By supporting Google Pay more seamlessly in web-view, brands can improve the path to purchase and create stronger conditions for checkout conversion.

Why this matters for growing brands

This matters for growing brands because mobile commerce continues to shape how customers browse and buy. App-based checkout needs to work cleanly inside the environments customers already use. Payment methods that break or require awkward handoffs to external browser windows create friction, weaken trust, and reduce completed orders.

This update helps solve that problem while reinforcing the value of BigCommerce’s flexible platform for brands that need performance, flexibility, and growth.

Does this affect my store?

How do I know if this affects my store?

This update affects your store if you offer Google Pay and support checkout experiences inside an app web-view. If your shoppers complete checkout through an in-app browser or embedded web-view, this enhancement can improve how Google Pay works in that environment. If your storefront does not use app web-view checkout, the impact may be limited.

Do I need to take any action?

In most cases, no additional action should be required to benefit from this enhancement. If your team supports an app-based checkout experience, it is still worth testing Google Pay in your web-view flow to confirm the experience works as expected for your shoppers.

Final thoughts

Checkout performance matters, especially on mobile. With Google Pay support for app web-view, BigCommerce helps brands create a more seamless payment experience where pop-up-based flows previously caused issues. The result is a more reliable checkout journey, a stronger mobile experience, and better support for conversion-focused growth. When payment works the way shoppers expect, brands are better positioned to turn intent into revenue.

To learn how you can offer Google Pay to your shoppers, see Connecting with Google Pay in the Help Center.