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You only have 3 seconds to make a lasting impression online. For ecommerce stores, this means you have an extremely short window to convince folks to start shopping with you instead of taking their business elsewhere. In mere moments you need to instill confidence, eliminate concerns and direct shoppers to take a desired action. That is why your homepage needs to be as optimized for conversions.

In today’s video, we’ll take a look at The Smart Baker, a successful online business that focuses on bakers. We’ll dissect their store’s homepage and highlight what they’re doing well.  Hopefully these insights will help you find opportunities to improve conversion and customer experience on your own store’s homepage.

Watch: How the Smart Baker optimizes their homepage for conversion





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