Pink-Lily-laptop

Pink Lily Boutique quickly scales using BigCommerce Enterprise

A platform switch helps fast-growing fashion brand reach
$1 million in monthly sales

40% $1M 20K 600+
increase in sales in first month in revenue per month daily visitors orders per day
Share

Business goal

Move from marketplaces to market leader

For years, Tori and Chris Gerbig wanted to start their own online fashion boutique. With Tori’s knowledge of the fashion industry and years of sales and marketing experience coupled with Chris’ finance and management background, the pair knew they had all the ingredients to quickly grow a business.

They had success selling their clothing through online marketplaces like eBay and Etsy, but knew they had barely scratched the surface of their potential. So the Gerbigs decided to take the leap and build their own branded store. After first experimenting with a competitive platform, they moved The Pink Lily Boutique to BigCommerce Enterprise in the fall of 2014.


We did well selling on eBay and Etsy, but to grow the business we realized we needed our own site. BigCommerce was the obvious choice.Chris Gerbig, Co-founder

BigCommerce benefit

Reliability and service

The Gerbigs knew they could count on BigCommerce’s reliable enterprise ecommerce platform to continue scaling their business. While they initially chose BigCommerce Enterprise for its transparent pricing and flexible design templates, they’ve also benefitted from having access to a dedicated account manager and a world-class support team.

Seamless integrations between BigCommerce Enterprise and ecommerce tools like ShipStation have enabled them to streamline time-consuming processes like printing labels, which they now do in large batches to keep pace with their 600-plus daily orders.

“BigCommerce’s integrations with ShipStation and InStockNotify have made it possible for our team to perform functions that would have previously taken days or even weeks in a matter of minutes,” said Chris.


BigCommerce's integrations with ShipStation and InStockNotify have made it possible for our team to perform functions that would have previously taken days or even weeks in a matter of minutes.Chris Gerbig, Co-founder

All of our business metrics have increased significantly since we switched to BigCommerce.Chris Gerbig, Co-founder
Pink-Lily-Sandal-iPad


Big Results

$1 million per month

40% $1M 20K 600+
increase in sales in first month in revenue per month daily visitors orders per day


In the first month after relaunching on BigCommerce Enterprise, The Pink Lily Boutique saw a 40% increase in sales, and has continued to grow 10% month over month. With traffic now regularly above 20,000 visitors per day, Chris and Tori are planning new initiatives to acquire customers and propel the brand to even greater heights.


“A year ago we were doing this all out of our living room while working other full-time jobs,” said Chris. “Now we have more than 1 million followers on Facebook and a business doing more than $1 million in sales every month.”

More Stories of Success

Shabby Apple

Shabby Apple

Read their story
Tucker Blair

Tucker Blair

Read their story
Di Bruno Bros.

Di Bruno Bros.

Read their story

Start your free trialHigh-volume or established business? Call for a demo.1-866-581-4549